---
title: "Street Fight Magazine: Welcomemat Says Data Is Your Friend In Keeping Customers Loyal"
url: https://burnaze.com/article/60102190-cccc-4f1d-8b2b-4ba1598d68f7
source: "1851 Franchise"
original_url: https://1851franchise.com/street-fight-magazine-welcomemat-says-data-is-your-friend-in-keeping-customers-loyal-9332
category: "Marketing"
industry: "Business Services"
segment: "Marketing"
topics: ["Technology"]
published: 2017-01-16T20:15:01.000Z
modified: 2026-11-01T02:34:41.066Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/2a0e33e6243bea395d2baa99331bff2d8180.jpg
---

# Street Fight Magazine: Welcomemat Says Data Is Your Friend In Keeping Customers Loyal

**TL;DR:** Welcomemat Services' founder and CEO, Brian Mattingly, emphasized the importance of data in keeping customers loyal. Mattingly discussed the need for businesses to leverage social media in their loyalty platform to reduce clutter and distraction.

*originally published in 1851 Franchise on 2017-01-16. [Read the original](https://1851franchise.com/street-fight-magazine-welcomemat-says-data-is-your-friend-in-keeping-customers-loyal-9332).*

## Story

In today's world, consumers have tremendous access to a seemingly unlimited number of options. So how do businesses make sure they keep the customers they already have?

In a recent article in Street Fight Magazine, they explored what is working with loyalty programs as businesses claim that they'll beef up in that area in 2017.

“In today’s consumer environment, customer loyalty seems illusive and can be difficult to earn. Increases in social platforms and changes in technology in 2017 will only continue to add clutter and distraction in the lives of consumers,” Brian Mattingly, founder and CEO of Welcomemat Services, told Street Fight Magazine.

Mattingly added that business owners need to make sure that they are leveraging social media in their loyalty platform, but choosing the right mix or type of social media for their audience.

## Entities

- 1851 Franchise (publication)
- Business Services (sector)
- social media (topic)
- customer loyalty (topic)
- Street Fight (publication)
- data analysis (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/street-fight-magazine-welcomemat-says-data-is-your-friend-in-keeping-customers-loyal-9332). Summarized by Burnaze (https://burnaze.com/article/60102190-cccc-4f1d-8b2b-4ba1598d68f7).