---
title: "Pizzeria Uno Experiencing Record Growth under Hotel Conversion Initiative"
url: https://burnaze.com/article/6034bfbd-b7ac-431a-ace4-391ec1749625
source: "1851 Franchise"
original_url: https://1851franchise.com/pizzeria-uno-experiencing-record-growth-under-hotel-conversion-initiative-2721518
category: "Hotels"
industry: "Lodging & Travel"
segment: "Hotels"
published: 2023-03-15T22:17:00.000Z
modified: 2026-11-01T02:08:59.471Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/e82df870c1d427f0c16d465e024d629e8241.jpg
---

# Pizzeria Uno Experiencing Record Growth under Hotel Conversion Initiative

**TL;DR:** Pizzeria Uno is experiencing record growth due to its hotel conversion initiative, which involves partnering with hotel owners to turn hotel dining rooms into Pizzeria Uno locations. The brand has already launched new locations in hotels in Detroit, northern Indiana, and Chicago, and signed five new franchise locations in 2022.

*originally published in 1851 Franchise on 2023-03-15. [Read the original](https://1851franchise.com/pizzeria-uno-experiencing-record-growth-under-hotel-conversion-initiative-2721518).*

## Story

Pizzeria Uno, the neighborhood pizza franchise with over 80 units, is seeing record growth as a result of its new hotel conversion initiative.

Pizzeria Uno CEO Erik Frederick recently spoke to Franchise Times about the brand’s decision to partner with business owners to turn hotel dining rooms into sit-down Pizzeria Uno locations. Frederick said the idea came as a result of the pandemic, which led many brands to seek opportunities that would create a smaller operational footprint.

As a result of the new program, Frederick said, “sales are doubling compared to previous hotel restaurants because of all the streams of revenue.” The hotels are selling pizzas both to customers in-house and through food delivery apps, so they’re able to bring in outside delivery revenue, as well. Frederick added that hotel conversion was very appealing to them because hotel operators are already in a franchise system focused on hospitality.

Pizzeria Uno has already launched new locations in hotels in Detroit, northern Indiana and Chicago. In 2022, the brand signed five new franchise locations, marking the first additions to the franchise in over 15 years.

Based in Boston, Massachusetts, Uno Restaurant Holdings Corporation includes 80 company-owned and franchised UNO Pizzeria & Grill restaurants located in 18 states and the District of Columbia, India, and Saudi Arabia. UNO is all about connecting people over pizza – from its famous Chicago Deep Dish, which UNO invented in 1943, to its Chicago Thin Crust, to its gluten-free and vegan pizzas. The Company also operates Uno Foods, a consumer packaged-foods business that supplies supermarkets, airlines, movie theaters, hotels, airports, travel plazas, and schools, with both frozen UNO branded products.

## Entities

- 1851 Franchise (publication)
- franchise expansion (topic)
- restaurant industry (topic)
- Lodging & Travel (sector)
- Franchise Times (publication)
- Scooter's Coffee (company)
- Chicago (location)
- Detroit (location)
- record growth (topic)
- Pizzeria Uno (company)
- Erik Frederick (person)
- hotel conversion (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/pizzeria-uno-experiencing-record-growth-under-hotel-conversion-initiative-2721518). Summarized by Burnaze (https://burnaze.com/article/6034bfbd-b7ac-431a-ace4-391ec1749625).