---
title: "Dillas Primo Quesadillas Franchise: Brand Story and Growth (2026)"
url: https://burnaze.com/article/603d643b-c311-4783-87f3-0dc4fc7b13c4
source: "1851 Franchise"
original_url: https://1851franchise.com/dillas-quesadillas/dillas-primo-quesadillas-brand-story-2732831
category: "Mexican"
industry: "Restaurants"
segment: "Mexican"
published: 2026-08-19T15:10:00.000Z
modified: 2026-10-31T15:31:36.825Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/1786739403_feature.png
---

# Dillas Primo Quesadillas Franchise: Brand Story and Growth (2026)

**TL;DR:** Dillas Primo Quesadillas, a QSR franchise founded by Kyle and Maggie Gordon, has grown to 11 locations across Texas and Louisiana with a unique quesadilla-focused concept. The brand is now ready to expand through franchising after refining its operating systems and proving the concept through a successful multi-unit joint venture.

*originally published in 1851 Franchise on 2026-08-19. [Read the original](https://1851franchise.com/dillas-quesadillas/dillas-primo-quesadillas-brand-story-2732831).*

## Story

After opening the first Dillas in Plano, Texas, in 2013, the husband-and-wife team invested nearly everything they had into a restaurant dedicated entirely to quesadillas, believing the menu item deserved to be the star rather than a side dish.

“We knew that we had a unique space,” Maggie said. “We're the only quesadilla-focused concept, putting that front and center. There's no one else doing it, so that was something super unique.”

Today, that bold vision has grown to 11 locations across Texas and Louisiana, with average unit volumes approaching $2 million and projected systemwide revenue of $20 million in 2026.

Rather than expanding too quickly, the Gordons first proved the concept through a successful multi-unit joint venture outside their home market and spent years refining their operating systems. Now, they are ready to grow through franchising.

“We worked hard to build systems, infrastructure, a streamlined menu and operational efficiency,” Kyle said. That disciplined approach continues to shape Dillas' growth strategy today.

## Entities

- 1851 Franchise (publication)
- QSR (sector)
- franchise growth (topic)
- texas (location)
- louisiana (location)
- operational efficiency (topic)
- expansion strategy (topic)
- qsr franchise (topic)
- Dillas Quesadillas (company)
- Kyle Gordon (person)
- Maggie Gordon (person)
- unique concept (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/dillas-quesadillas/dillas-primo-quesadillas-brand-story-2732831). Summarized by Burnaze (https://burnaze.com/article/603d643b-c311-4783-87f3-0dc4fc7b13c4).