---
title: "Propelled Brands Announces Speakers at International Franchise Association’s 63rd Annual Convention"
url: https://burnaze.com/article/6052eaea-7b8b-43cf-bd41-d2883c27254b
source: "Franchising.com"
original_url: https://www.franchising.com/news/20230224_propelled_brands_announces_speakers_at_international_franchise_associations.html
category: "Franchise Industry"
industry: "Franchise Industry"
topics: ["Regulation & legal"]
published: 2023-02-24T12:00:00.000Z
modified: 2026-11-01T00:53:42.875Z
image: https://images.unsplash.com/photo-1505664194779-8beaceb93744?w=1600&q=80&auto=format&fit=crop
---

# Propelled Brands Announces Speakers at International Franchise Association’s 63rd Annual Convention

**TL;DR:** Propelled Brands announced speakers at the International Franchise Association's 63rd Annual Convention, including Catherine Monson and Mark Jameson. The convention will feature various sessions and panels, including the Emerging Franchisor Bootcamp and the C-Suite Think Tank.

*originally published in Franchising.com on 2023-02-24. [Read the original](https://www.franchising.com/news/20230224_propelled_brands_announces_speakers_at_international_franchise_associations.html).*

## Story

Catherine Monson, CEO of Propelled Brands and Immediate Past Chair of the IFA, and Mark Jameson, Chief Development Officer for Propelled Brands, will be facilitators of the Emerging Franchisor Bootcamp on Monday, Feb 27. The boot camp is a lineup of mentors to support Emerging Franchisors, sharing with them best practices in franchising, that include the “who’s who” in franchising. Their discussion allows participants to ask and get answers to challenging questions from road-tested leaders.

Monson will also be facilitating at the C-Suite Think Tank on Tuesday, Feb. 28 and will be one of three featured panelist speakers on How to Lead Your Brand Through a Period of Rapid Societal Change on Wednesday, March 1. In this session, she will focus on lessons learned the last five years from political to social to economic and technology changes, and strategies to help brands successfully navigate such trends.

Monson will also have the pleasure of introducing Amy and Ben Wright, founders of Bitty and Beau’s Coffee, at the Closing General Session on Wednesday, March 1. Propelled Brands will be sponsoring the Closing General session Keynote Speaker and sharing the benefits of joining Propelled Brands, as well.

Mark Jameson will also participate in the IFA International Track session on Conducting Due Diligence On Your Market and Your Prospects on Wednesday, March 1. The session will focus on conducting due diligence on international markets, including best practices and resources available in conducting research.

Shayne Mehringer, Chief Information Officer for Propelled Brands, will participate in the IFA Industry Trend session on Structuring a Platform Company for Vertical & Lateral Success on Tuesday, Feb. 28. His discussion will focus on structuring headquarter teams for efficiency and providing the best support for franchisee success.

Jennifer Herskind, Chief Marketing Officer for Propelled Brands, will be speaking on a Marketing panel on Real-Life Wins: 3 Franchise Brands Share Their Biggest Marketing Wins on Monday, Feb. 27. Attendees will take away best practices to create their own “win” from how to define a strategy, outline a solid plan, innovate the brand’s omni-channel experience and redefine customer communication to drive business and create awareness.

Jeff Lewis, the Assistant Vice President of Franchise Support for FASTSIGNS, will be a featured panelist of senior support leaders as part of the ICFE Special Sessions on Sunday, Feb. 26th. His discussion will focus on how to deliver effective field support to provide franchisees value.

IFA is the franchising sector’s only global trade association. Over 4,000 franchisees, franchisors, executives and suppliers are expected to attend the acclaimed IFA Convention that is meant to inform, inspire and educate franchise stakeholders at every level.

## Entities

- Franchising.com (publication)
- Franchise Industry (sector)
- franchise support (topic)
- IFA (company)
- industry trends (topic)
- FASTSIGNS (company)
- Propelled Brands (company)
- Mark Jameson (person)
- Catherine Monson (person)
- franchise convention (topic)
- franchise association (topic)
- Ben Wright (person)

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Originally reported by Franchising.com (https://www.franchising.com/news/20230224_propelled_brands_announces_speakers_at_international_franchise_associations.html). Summarized by Burnaze (https://burnaze.com/article/6052eaea-7b8b-43cf-bd41-d2883c27254b).