---
title: "Curry Up Now Franchisee Opens Third Location In Metro Atlanta Area"
url: https://burnaze.com/article/6067ad24-ec42-47fa-a259-8c6241af433d
source: "Franchising.com"
original_url: https://www.franchising.com/news/20210430_curry_up_now_franchisee_opens_third_location_in_metro_atlanta_area.html
category: "Fast casual"
industry: "Restaurants"
segment: "Fast casual"
topics: ["Development & multi-unit"]
published: 2021-04-30T12:00:00.000Z
modified: 2026-11-01T02:29:34.910Z
image: https://images.unsplash.com/photo-1524749292158-7540c2494485?w=1600&q=80&auto=format&fit=crop
---

# Curry Up Now Franchisee Opens Third Location In Metro Atlanta Area

**TL;DR:** A Curry Up Now franchisee, Hemant Suri, has opened a third location in the Metro Atlanta area. The location is part of the brand's nationwide growth, serving Indian street food and other dishes.

*originally published in Franchising.com on 2021-04-30. [Read the original](https://www.franchising.com/news/20210430_curry_up_now_franchisee_opens_third_location_in_metro_atlanta_area.html).*

## Story

“I envisioned having a Curry Up Now in the downtown Alpharetta area for quite some time. In fact, during my first real estate tour of the Atlanta Metro, I felt that this exact location could have been our first location in the market,” said Curry Up Now Founder and Chief Troublemaker Akash Kapoor. “We are thrilled to serve our flavorful and playful takes on Indian street food to such a vibrant community while continuing to grow the Curry Up Now brand nationwide.”

Franchisee Hemant Suri opened the Alpharetta location in a low-cost restaurant conversion. After changing the color scheme, décor and adding some new equipment, the restaurant build-out cost far less than expected and helped expedite the timeline to open and serve the community.

“After living in Alpharetta for more than 20 years, I know this concept will be well received among the mix of forward-thinking young professionals and a growing Indian population in the area,” said Suri. “We are proud to have successfully opened our third Curry Up Now in about 18 months and are already looking for the fourth location. We feel the greater Atlanta market has the potential to accommodate even more, our goal is to open 10 locations.”

Since day one, Curry Up Now has been on a mission to serve Indian flavors and ingredients in a way that is approachable for the everyday American consumer by utilizing formats that are recognizable to the mainstream. Their signature dishes include Burritos, Bowls, Tacos and Naughty Naan, as well as a wide variety of Indian street food snacks and traditional dishes like Thali Platters, Kathi Rolls and Family Style Entrees that create the perfect Indian spread for the whole family. Ingredients are clean and sourced from local vendors whenever possible, and the menu is designed to support vegetarian, vegan, gluten-free, and Halal diets in an effort to accommodate all guests, no matter their dietary preferences.

In the last ten years, the Kapoors have expanded the Curry Up Now to include three food trucks, 14 brick-and-mortar restaurants spanning coast to coast, and a globally inspired craft cocktail bar concept, Mortar & Pestle, that is housed within select Curry Up Now restaurants.

The Alpharetta Curry Up Now location is open daily from 11:30 a.m. to 9 p.m. with dine-in, takeout and catering available.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- unit expansion (topic)
- restaurant opening (topic)
- franchisee growth (topic)
- Curry Up Now (company)
- Akash Kapoor (person)
- Alpharetta (location)
- Atlanta Metro (location)
- indian street food (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20210430_curry_up_now_franchisee_opens_third_location_in_metro_atlanta_area.html). Summarized by Burnaze (https://burnaze.com/article/6067ad24-ec42-47fa-a259-8c6241af433d).