---
title: "Gotcha Covered Expands Texas Footprint With Waco Location"
url: https://burnaze.com/article/6070dc10-ef4d-40c7-aab0-f3693bd118a8
source: "Franchising.com"
original_url: https://www.franchising.com/news/20240618_gotcha_covered_expands_texas_footprint_with_waco_location.html
category: "Home Services"
industry: "Home Services"
topics: ["Development & multi-unit"]
published: 2024-06-18T12:00:00.000Z
modified: 2026-10-31T18:45:12.902Z
image: https://images.unsplash.com/photo-1581578731548-c64695cc6952?w=1600&q=80&auto=format&fit=crop
---

# Gotcha Covered Expands Texas Footprint With Waco Location

**TL;DR:** Gotcha Covered has expanded its Texas footprint with a new location in Waco, offering a variety of window treatments to homeowners. The new center is owned by Jack Civa, who also owns a Window World franchise location in the area.

*originally published in Franchising.com on 2024-06-18. [Read the original](https://www.franchising.com/news/20240618_gotcha_covered_expands_texas_footprint_with_waco_location.html).*

## Story

With an emphasis on end-to-end consultations, the new center provides the best in soft and hard window treatments to homeowners in Waco by offering a variety of blinds, draperies, smart solutions and much more.

“Waco is a growing market, and the timing was right to open a Gotcha Covered location there,” said Paul Linenberg, president of Gotcha Covered. “With Jack’s marketing and franchising experience, we believe the Civas are going to be very successful in this new endeavor.”

The majority of Jack Civa’s career has been spent as a marketing executive in the restaurant space. About four years ago he purchased a Window World franchise location, which he says is a perfect pairing for Gotcha Covered.

“These two franchises allow us to meet all of Waco’s window needs,” Jack Civa said. “The replacement window business is outstanding, but opening Gotcha Covered allows us to completely beautify someone’s home, both inside and out.”

While running a successful business is the main goal for Jack Civa, he said he is excited to be a factor and asset to a community that is expanding and growing exponentially.

“I grew up in Waco, and it has been very enjoyable to be part of this city’s growth personally and as a business owner,” said Jack Civa.

## Entities

- Franchising.com (publication)
- unit expansion (topic)
- Home Services (sector)
- home services (topic)
- franchise location (topic)
- Gotcha Covered (company)
- Paul Linenberg (person)
- Window World (company)
- Waco (location)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20240618_gotcha_covered_expands_texas_footprint_with_waco_location.html). Summarized by Burnaze (https://burnaze.com/article/6070dc10-ef4d-40c7-aab0-f3693bd118a8).