---
title: "New York Times: The Future of the Fitness Industry With Greg Maurer"
url: https://burnaze.com/article/607b5c27-5e8d-4707-8122-c40a3bb775dd
source: "1851 Franchise"
original_url: https://1851franchise.com/new-york-times-the-future-of-the-fitness-industry-with-greg-maurer-2715634
category: "Gym & HVLP"
industry: "Fitness"
segment: "Gym & HVLP"
published: 2021-05-04T17:12:00.000Z
modified: 2026-11-01T02:25:55.213Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/c81b5994ba769981c4508fc822ca58379844.jpg
---

# New York Times: The Future of the Fitness Industry With Greg Maurer

**TL;DR:** Greg Maurer, VP of fitness and education at Workout Anytime, discusses the future of the fitness industry with a focus on 24-hour, seven-day-a-week fitness concepts. Workout Anytime has adapted to the changing landscape and plans to bounce back from the pandemic.

*originally published in 1851 Franchise on 2021-05-04. [Read the original](https://1851franchise.com/new-york-times-the-future-of-the-fitness-industry-with-greg-maurer-2715634).*

## Story

While speaking with the New York Times, Greg Maurer, Workout Anytime’s VP of fitness and education, discussed how he believes the 24-hour, seven-day-a-week fitness concept will navigate the future. While business halted during the beginning of the pandemic, restrictions have loosened, and Workout Anytime locations have reopened throughout the country. While numbers have not yet bounced back to pre-pandemic figures, Maurer believes that the future is bright as Americans are prioritizing their health more than ever before.

“This may be the biggest growth period we’ve ever had coming up,” he said to the publication. “We are a way better organization today as a result of these challenges than we were a year ago because we had to get better.”

Workout Anytime has adapted to the changing landscape of the fitness industry and has implemented digital tools like online booking and virtual workouts, which will help clubs increase their revenue. According to Maurer, the Alpharetta brand plans to bounce back from the pandemic with the founders' motto in mind — think big, keep it simple and do it with integrity.

## Entities

- 1851 Franchise (publication)
- Fitness (sector)
- fitness industry (topic)
- Workout Anytime (company)
- pandemic recovery (topic)
- 24-hour fitness (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/new-york-times-the-future-of-the-fitness-industry-with-greg-maurer-2715634). Summarized by Burnaze (https://burnaze.com/article/607b5c27-5e8d-4707-8122-c40a3bb775dd).