---
title: "Choice Hotels EMEA and RIMC Group open new hotel in Austria"
url: https://burnaze.com/article/608c33f2-6b09-431e-a8c1-e565e6fd9e6d
source: "Global Franchise"
original_url: https://www.global-franchise.com/news/choice-hotels-emea-and-rimc-group-open-new-hotel-in-austria
author: "Amanda Peters"
category: "Hotels"
industry: "Lodging & Travel"
segment: "Hotels"
topics: ["Development & multi-unit"]
published: 2022-11-28T15:00:00.000Z
modified: 2026-10-31T16:10:55.456Z
image: https://cdn.global-franchise.com/wp-content/uploads/2022/11/Quality_bedroom.jpg
---

# Choice Hotels EMEA and RIMC Group open new hotel in Austria

**TL;DR:** Choice Hotels EMEA and RIMC Group have opened a new hotel, the Quality Hotel Vienna, in Austria. The hotel is located in Schönbrunner, near Schönbrunn Palace, and is the first Choice Hotels property in the country.

*By Amanda Peters, originally published in Global Franchise on 2022-11-28. [Read the original](https://www.global-franchise.com/news/choice-hotels-emea-and-rimc-group-open-new-hotel-in-austria).*

## Story

The Quality Hotel Vienna is located in Schönbrunner, in the immediate vicinity of the popular Schönbrunn Palace. Centrally situated in Austria’s capital, the 118-room property is currently being upgraded to the recently refreshed Quality brand standards of Choice Hotels EMEA.

Jonathan Mills, CEO of Choice Hotels, said: “We are pleased to be breaking new ground with this strategic collaboration with the RIMC Hotels and Resorts Group.

“This is our first hotel in Austria and with it, we are showing EMEA is an important growth market for us, despite the challenging times for the hospitality industry. Guests will benefit most from our cooperation and can look forward to a Quality Hotel in Vienna that meets the latest Quality Hotel requirements and standards.”

The PKF hospitality group acted in an advisory capacity and found RIMC Hotels and Resorts Group to be the new operator for the former Austria Trend Hotel Zoo in Vienna.

Stefan Catic, head of operator search at PKF Hospitality Group, said: “We are very pleased to have successfully completed our search for an operator. Visitors to Vienna can look forward to a quality hotel that the RIMC Hotels & Resorts Group and Choice Hotels EMEA will successfully position to the market together.”

The new agreement and its strategic location underpin the expansion course of Choice Hotels EMEA and the hotel operator RIMC.

Choice Hotels EMEA is actively looking for new properties, both old and new, in the mid-scale hotel segment for its further expansion in the market.

## Entities

- Global Franchise (publication)
- international expansion (topic)
- Lodging & Travel (sector)
- Multi-Unit (company)
- market growth (topic)
- Amanda Peters (person)
- hotel expansion (topic)
- hospitality industry (topic)
- strategic partnership (topic)
- Austria (location)

---
Originally reported by Amanda Peters, Global Franchise (https://www.global-franchise.com/news/choice-hotels-emea-and-rimc-group-open-new-hotel-in-austria). Summarized by Burnaze (https://burnaze.com/article/608c33f2-6b09-431e-a8c1-e565e6fd9e6d).