--- title: "Senior Helpers Recognizes Its Potential In The Virginia Beach Market" url: https://burnaze.com/article/608e8784-c3e3-4de9-824a-83330d5a7698 source: "1851 Franchise" original_url: https://1851franchise.com/senior-helpers-recognizes-its-potential-in-the-virginia-beach-market-2711610 category: "Home care" industry: "Senior Care" segment: "Home care" published: 2019-11-14T03:22:00.000Z modified: 2026-11-01T02:30:38.020Z image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/3993fe72c458c9d8fe09193e41846ae89616.jpg --- # Senior Helpers Recognizes Its Potential In The Virginia Beach Market **TL;DR:** Senior Helpers expands into the Virginia Beach market with 3 new units, aiming to bring approximately 250 new jobs to the area. The company sees ample opportunity for growth in the southeastern coastal city due to its high concentration of retired military members. *originally published in 1851 Franchise on 2019-11-14. [Read the original](https://1851franchise.com/senior-helpers-recognizes-its-potential-in-the-virginia-beach-market-2711610).* ## Key facts - Senior Helpers aims to open 3 new units in Virginia Beach - Approximately 250 new jobs will be created - 18% of Virginia Beach residents are veterans ## Story Since 2002, Senior Helpers has been bringing its specialized senior care expertise to communities across the country. By signing passionate and motivated franchisees, Senior Helpers has been able to continue its upward trajectory into new markets with no plans of slowing down—the Maryland-based in-home senior care experts now operate in more than 300 territories across the country. Now, Senior Helpers has identified Virginia Beach, Virginia, as its latest target market for development. Rob Cantrell, Vice President of Franchise Development for Senior Helpers, said he sees ample opportunity for growth throughout the southeastern coastal city and its surrounding regions, including Norfolk and Suffolk, Virginia, as well. Cantrell noted that he foresees at least three new franchise owners in the area, and possibly even a few multi-unit owners. To the naked eye, Virginia Beach seems like it would be a very niche market for Senior Helpers to want to expand to; however, for Cantrell and the rest of the team, it’s an ideal location. ## Virginia beach market potential “I think it’s an excellent area for expansion because there’s a lot of retired military members living there,” said Cantrell. “We’ve got a targeted approach for this specific area.” Data from US News supports Cantrell’s statement: “Virginia Beach ranks among the top metro areas with the highest concentration of veterans. Nearly 18 percent of the area’s residents in 2017 were veterans.” As a franchisor, Senior Helpers works with VetFran, an organization dedicated to setting up veterans with franchise opportunities. In this partnership, VetFran actively seeks veterans to become Senior Helpers franchise owners. “We offer a 10% discount off the franchisee fee for veteran applicants, so knowing that this specific area is heavily populated with retired and active-duty military, it’s a perfect opportunity for them to partner with a military-friendly company,” Cantrell said. ## Growth and job creation Because it’s aiming to open at least three new units in Virginia Beach, Senior Helpers is hoping to bring approximately 250 new jobs to the area. The average Senior Helpers client base is around 40 to 50 clients per location, but some locations serve a higher number, thereby requiring more caregivers. If its full potential is realized, Senior Helpers could conceivably bring 300 or more jobs to the area, Cantrell noted. Although there are multiple players in the senior caregiving industry, Senior Helpers has worked to differentiate itself from the others through its various specialized care programs. The company offers services ranging from Parkinson’s care to programs that aid in the treatment of Alzheimer’s and other forms of dementia. “Senior Helpers has been able to become a leader in the category because of the programs in place to help those who may need a little extra care,” said Cantrell. “Our programs are very credible and we train caregivers to specialize in these different types of care.” ## Competition and differentiation In regard to Senior Helpers’ competition in the area, Cantrell notes that the company isn’t too concerned with its competition right now. “We know through our marketing approach that we are going to be able to obtain our share of business in the area, especially with the rising tide of Seniors, the Silver Tsunami if you will,” continued Cantrell. “A lot of the population is going to be entering the senior life stage, so there’s room for multiple companies.” According to Cantrell, the competition will be among potential caregivers, rather than similar business operators. This year, Senior Helpers was awarded Best Place to Work Certification, which, Cantrell said, makes the company a desirable destination for caregivers rather than just a job along the way. The future looks exceptionally bright for Senior Helpers as it plans to expand into new markets. “We are growing by leaps and bounds,” said Cantrell. “In fact, Franchise Times just ranked us the No. 2 fastest-growing company in the senior care industry. It’s just a natural progression for us to get into new markets that we know are largely populated with the types of seniors we’re looking for.” *The initial start-up cost for a single-unit franchise with Senior Helpers ranges between $104,800 and $144,300 and has a franchisee fee of $49,500. Qualified veterans receive an additional 10% off the franchise fee. To learn more about franchising opportunities with Senior Helpers, visit* * ## Entities - 1851 Franchise (publication) - unit expansion (topic) - Senior Care (sector) - senior care (topic) - Franchise Times (publication) - VetFran (company) - job creation (topic) - Senior Helpers (company) - market development (topic) - Virginia Beach (location) - veteran opportunities (topic) --- Originally reported by 1851 Franchise (https://1851franchise.com/senior-helpers-recognizes-its-potential-in-the-virginia-beach-market-2711610). Summarized by Burnaze (https://burnaze.com/article/608e8784-c3e3-4de9-824a-83330d5a7698).