---
title: "Wayback Burgers begins Asian journey with first Japanese location opening"
url: https://burnaze.com/article/609f8c70-37e3-4744-a039-e5c8fe1aa4e5
source: "Global Franchise"
original_url: https://www.global-franchise.com/news/wayback-burgers-begins-asian-journey-with-first-japanese-location-opening
author: "Raghav Patel"
category: "Burger"
industry: "Restaurants"
segment: "Burger"
topics: ["Development & multi-unit"]
published: 2022-03-14T10:06:39.000Z
modified: 2026-10-31T16:11:20.725Z
image: https://cdn.global-franchise.com/wp-content/uploads/2022/03/02-1.jpg
---

# Wayback Burgers begins Asian journey with first Japanese location opening

**TL;DR:** Wayback Burgers has opened its first location in Tokyo, Japan, and plans to build over 60 restaurants in Japan over the next 20 years. The brand also holds options for development in other Asian countries, including India, China, and the Philippines.

*By Raghav Patel, originally published in Global Franchise on 2022-03-14. [Read the original](https://www.global-franchise.com/news/wayback-burgers-begins-asian-journey-with-first-japanese-location-opening).*

## Story

Wayback Burgers has begun its expansion into Asia with the opening of its first location in Omotesando, Tokyo. The new restaurant features an outdoor seating area and a premium in-dining experience.

The burger brand plans to build over 60 restaurants over the next 20 years in Japan alone, with the brand holding options for development in India, China, South Korea, Singapore, Taiwan, Thailand, Indonesia, Malaysia, Vietnam, and the Philippines.

“We are very excited to introduce Wayback Burgers to Japanese customers. Our first location in Omotesando will be the flagship restaurant, not only in Japan but in Asia, where we plan to continue expansion,” said Koichi Ishizuka, the head of Wayback Burgers Asia Inc. (WBBA) and Next Meats Co. (NXMH).

True to its name, Wayback Burgers means going back in time to when hamburgers were made by hand. Our hamburgers are made with 100 per cent fresh ground beef, which is then pressed and grilled to order. We’re also proud to be able to offer a range of delicious meatless items through our agreement with Next Meats.”

Wayback Burgers launched in Japan thanks to an agreement with WBBA, the publicly traded holding company of WB Burgers Japan Co., Ltd. The agreement with NXMH has also led to the addition of tasty, meatless items that can be enjoyed by vegetarians and vegans.

## Entities

- Restaurants (sector)
- Global Franchise (publication)
- international expansion (topic)
- Raghav Patel (person)
- menu offerings (topic)
- India (location)
- qsr growth (topic)
- Japan (location)
- Wayback Burgers (company)
- asian expansion (topic)

---
Originally reported by Raghav Patel, Global Franchise (https://www.global-franchise.com/news/wayback-burgers-begins-asian-journey-with-first-japanese-location-opening). Summarized by Burnaze (https://burnaze.com/article/609f8c70-37e3-4744-a039-e5c8fe1aa4e5).