---
title: "The Express-Times: GYMGUYZ Launches Confidence Campaign"
url: https://burnaze.com/article/60bb930b-a118-427a-89d1-ee5758e2a037
source: "1851 Franchise"
original_url: https://1851franchise.com/the-express-times-gymguyz-launches-confidence-campaign-10583
category: "Fitness"
industry: "Fitness"
topics: ["Marketing"]
published: 2017-02-22T22:17:02.000Z
modified: 2026-11-01T02:34:33.261Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/26a10dfd6601e2fed79c5cba91e504d34584.jpg
---

# The Express-Times: GYMGUYZ Launches Confidence Campaign

**TL;DR:** GYMGUYZ launches the Confidence Campaign to foster renewed confidence in local students through fitness and teamwork. GYMGUYZ Franchisee Aaron Behrens has launched the campaign to help children in need of a self-esteem boost.

*originally published in 1851 Franchise on 2017-02-22. [Read the original](https://1851franchise.com/the-express-times-gymguyz-launches-confidence-campaign-10583).*

## Story

GYMGUYZ in the Lehigh Valley area is hoping to foster renewed confidence in local students.

According to The Express-Times, GYMGUYZ Franchisee Aaron Behrens has launched the Confidence Campaign with the goal of using fitness to help children who are in need of a self esteem boost, as nominated by local parents and teachers.

"We felt we could make an impact collectively in how to deal with bullying," GYMGUYZ Franchisee Aaron Behrens told The Express-Times. "It is a way to positively impact these kids' lives through teamwork, fun dedication and helping them feel good about themselves."

The selected winner will receive three months of free personal training on a weekly basis, and all nominees will be eligible for group training sessions at a reduced rate.

## Entities

- 1851 Franchise (publication)
- Fitness (sector)
- GYMGUYZ (company)
- fitness program (topic)
- franchisee initiative (topic)
- confidence campaign (topic)
- The Express-Times (regulator)
- local students (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/the-express-times-gymguyz-launches-confidence-campaign-10583). Summarized by Burnaze (https://burnaze.com/article/60bb930b-a118-427a-89d1-ee5758e2a037).