---
title: "Restaurant Hospitality: Saladworks Joins the Customization Trend"
url: https://burnaze.com/article/6105fbca-7863-4f9d-8d45-ed5b198a3828
source: "1851 Franchise"
original_url: https://1851franchise.com/restaurant-hospitality-saladworks-joins-the-customization-trend-8858
category: "Fast casual"
industry: "Restaurants"
segment: "Fast casual"
published: 2016-12-23T20:15:42.000Z
modified: 2026-11-01T02:34:45.054Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/406242e960c0366745ad263a2cf1298a192.jpg
---

# Restaurant Hospitality: Saladworks Joins the Customization Trend

**TL;DR:** Saladworks is investing in technology to allow customers to customize their salads. The brand's president and CEO, Patrick Sugrue, says technology plays a key role in providing excellent service to millennial consumers.

*originally published in 1851 Franchise on 2016-12-23. [Read the original](https://1851franchise.com/restaurant-hospitality-saladworks-joins-the-customization-trend-8858).*

## Story

As millennial consumers have become a key audience for brands, bold flavors and a wider variety of ingredients in dishes are becoming more mainstream. Saladworks president and chief executive Patrick Sugrue said that technology also plays a role, especially among millennials.

“Excellent service to them is not so much having a friendly person waiting on them, it’s being able get the food the way they want it,” he said. “We invested a significant amount of time and money in the ability to have a kiosk or phone app where consumers can assemble that salad exactly the way they want.”

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- Saladworks (company)
- technology investment (topic)
- millennial consumers (topic)
- customization trend (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/restaurant-hospitality-saladworks-joins-the-customization-trend-8858). Summarized by Burnaze (https://burnaze.com/article/6105fbca-7863-4f9d-8d45-ed5b198a3828).