---
title: "AdAge: Pizza Hut’s New Ordering Ease: Pushing a Button on a Pair of Pie Top Shoes"
url: https://burnaze.com/article/61a5398b-d533-4c58-9f6f-27c1fd198166
source: "1851 Franchise"
original_url: https://1851franchise.com/adage-pizza-huts-new-ordering-ease-pushing-a-button-on-a-pair-of-pie-top-shoes-10790
category: "Pizza"
industry: "Restaurants"
segment: "Pizza"
published: 2017-03-02T14:09:02.000Z
modified: 2026-11-01T02:34:31.338Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/c5c5af2254220a6fb0a961e8d8a898684523.jpg
---

# AdAge: Pizza Hut’s New Ordering Ease: Pushing a Button on a Pair of Pie Top Shoes

**TL;DR:** Pizza Hut introduces high-top sneakers called Pie Tops that allow users to order pizza with a push of a button. The company is also offering a large, two-topping pizza for $7.99 for online orders in March and April.

*originally published in 1851 Franchise on 2017-03-02. [Read the original](https://1851franchise.com/adage-pizza-huts-new-ordering-ease-pushing-a-button-on-a-pair-of-pie-top-shoes-10790).*

## Story

Pizza technology is becoming more innovative than ever, giving us products we never knew we needed. According to a recent AdAge article, Pizza Hut has designed high-top sneakers that will allow you to order pizza with a push of a button.

The high-tops—being called Pie Tops—are an attempt to gain the attention of consumers in the crowded pizza marketplace. While Pizza Hut is the largest pizza chain, fourth-quarter sales were weak compared to Domino’s and Papa John’s who saw sales soar in the same quarter.

Since there will be a limited supply of Pie Tops available, Pizza Hut will also be offering a large, two-topping pizza for $7.99 for online orders in March and April.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- menu pricing (topic)
- limited time offer (topic)
- Domino's (company)
- Pizza Hut (company)
- Papa Johns (company)
- qsr marketing (topic)
- pizza technology (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/adage-pizza-huts-new-ordering-ease-pushing-a-button-on-a-pair-of-pie-top-shoes-10790). Summarized by Burnaze (https://burnaze.com/article/61a5398b-d533-4c58-9f6f-27c1fd198166).