---
title: "Wild Birds Unlimited Taps 919 Marketing to Lead Franchise Development Marketing Efforts"
url: https://burnaze.com/article/61c0a782-acc5-42d9-b6cd-c888d44d261c
source: "Franchising.com"
original_url: https://www.franchising.com/news/20210311_wild_birds_unlimited_taps_919_marketing_to_lead_franchise_development_marke.html
category: "Suppliers"
industry: "Franchise Industry"
segment: "Suppliers"
topics: ["Development & multi-unit","Marketing"]
published: 2021-03-11T12:00:00.000Z
modified: 2026-11-01T02:30:54.140Z
image: https://images.unsplash.com/photo-1551836022-deb4988cc6c0?w=1600&q=80&auto=format&fit=crop
---

# Wild Birds Unlimited Taps 919 Marketing to Lead Franchise Development Marketing Efforts

**TL;DR:** Wild Birds Unlimited partners with 919 Marketing to lead franchise development marketing efforts. Wild Birds Unlimited aims to continue its expansion and attract qualified franchisees with the help of 919 Marketing.

*originally published in Franchising.com on 2021-03-11. [Read the original](https://www.franchising.com/news/20210311_wild_birds_unlimited_taps_919_marketing_to_lead_franchise_development_marke.html).*

## Story

Wild Birds Unlimited selected 919 Marketing to build on its recent success and to continue to attract qualified franchisees excited about an opportunity to join the growing brand.

“We believe there’s a real opportunity to capitalize on the success we’ve had in the past year,” said WBU Chief Development Officer Paul Pickett. “We’re thrilled to join with 919 Marketing to not only accelerate that expansion but to ensure we find and attract the best prospects. The combination of their franchise marketing and PR expertise along with their data analytics platform is sure to help us continue expanding our footprint into new territories.”

Founded in 1981 and franchising since 1983, Wild Birds Unlimited has maintained steady development, now with roughly 350 locations across the country. After continuing that growth in both units and sales through the challenges of 2020, thanks to several new franchisee support efforts, WBU has set new goals for 2021, including an added presence in targeted markets across the nation.

“Wild Birds Unlimited has a great story, and we’re excited to have the opportunity to tell it to the world,” said 919 Marketing Founder and CEO David Chapman. “From the 919 Insights platform to our team of experts in marketing and digital PR, we believe we have the tools to help WBU reach their franchising goals in 2021 and beyond.”

## Entities

- Franchising.com (publication)
- Franchise Industry (sector)
- franchise development (topic)
- brand expansion (topic)
- Wild Birds Unlimited (company)
- Paul Pickett (person)
- marketing efforts (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20210311_wild_birds_unlimited_taps_919_marketing_to_lead_franchise_development_marke.html). Summarized by Burnaze (https://burnaze.com/article/61c0a782-acc5-42d9-b6cd-c888d44d261c).