---
title: "Wayback Burgers Celebrates Leap Year with a Sweet Promotion"
url: https://burnaze.com/article/61cc9964-34a1-4b88-a643-ebc2e0a3b2d9
source: "Franchising.com"
original_url: https://www.franchising.com/news/20200220_wayback_burgers_celebrates_leap_year_with_a_sweet_.html
category: "Burger"
industry: "Restaurants"
segment: "Burger"
topics: ["Marketing"]
published: 2020-02-20T12:00:00.000Z
modified: 2026-11-01T02:36:37.375Z
image: https://imgs.franchising.com/brands/social/waybackburgers.jpg
---

# Wayback Burgers Celebrates Leap Year with a Sweet Promotion

**TL;DR:** Wayback Burgers is celebrating Leap Year with a promotion offering hand-dipped milkshakes for $2.29 on February 29, 2020, to users of the Wayback App. The brand is also expanding internationally with executed master franchise agreements in several countries.

*originally published in Franchising.com on 2020-02-20. [Read the original](https://www.franchising.com/news/20200220_wayback_burgers_celebrates_leap_year_with_a_sweet_.html).*

## Story

February 29 only rolls around every four years - to help synchronize the calendar year with the solar year - and that’s worth celebrating!

“A special day deserves a special deal,” said Patrick Conlin, President of Wayback Burgers. “Since an extra day added to February is a treat, we knew the best way to celebrate is to sweeten the deal on our many delicious flavors of milkshakes.”

Wayback Burgers will offer its indulgent hand-dipped milkshakes to guests with the Wayback app for only $2.29 on February 29, 2020. The offer is good for all flavors, including Vanilla, Chocolate, Strawberry, Black & White, Coffee, Cafe Mocha, Oreo Mud Pie, Oreo Mint, Chocolate Banana, Strawberry Banana, and Cookies ‘n Cream. Shakes at Wayback Burgers are crafted to order with Blue Bunny® ice cream and whole milk.

The special deal is only available to users of the Wayback App, which is available for download on the Apple store or Google Play. Simply order your milkshake on the app to get the special price. No other purchase is required.

Milkshakes have always been special at Wayback Burgers, and a point of focus in celebrations and special programs. For instance, as a supporter of the Boys & Girls Clubs of America, Wayback Burgers not only raises money ($15,685.79 last year) but engaged the kids in a Shake-Naming Contest. The winning shake was made available for a limited time. The burger brand also celebrates the first day of summer with Free Shake Day, handing out 28,000 free Black & White shakes, last year.

“Celebrations typically mean dessert, and in the Wayback Burgers world, that means treating yourself to a hand-dipped milkshake,” Conlin said. “We love opportunities to enjoy special occasions with our guests over delicious shakes.”

Founded in 1991 in Newark, DE, Wayback Burgers is a Connecticut-based fast-casual franchise with a reputation for cooked to order burgers and thick, hand-dipped milkshakes, served in an environment that hearkens back to a simpler place and time - when customer service meant something and everyone felt the warmth of the community.

Wayback Burgers currently operates in 30 states with over 160+ locations nationally and internationally in Brunei, Sudan, Morocco, Saudi Arabia, Kuwait, Pakistan, Manitoba, Canada and The Netherlands. Through its executed master franchise agreements, Wayback Burgers plans to open in 38 provinces/countries in the Middle East, Northern Africa, South Africa, Argentina, Bangladesh; Alberta, Ontario, Saskatchewan, Canada, Ireland and the Netherlands, with a pending letter of intent sent out to Germany.

With over 200 restaurants and counting, Wayback Burgers is America's favorite hometown burger joint and one of the world's fastest-growing burger franchises.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- franchise growth (topic)
- international expansion (topic)
- canada (location)
- Google (company)
- Google Play (company)
- Apple (company)
- Saudi Arabia (location)
- Wayback Burgers (company)
- Kuwait (location)
- Boys & Girls Clubs of America (company)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20200220_wayback_burgers_celebrates_leap_year_with_a_sweet_.html). Summarized by Burnaze (https://burnaze.com/article/61cc9964-34a1-4b88-a643-ebc2e0a3b2d9).