---
title: "Multifamily Investors Should Consider Hospitality Too"
url: https://burnaze.com/article/61e35394-e8ac-4ab0-a968-db4f23a173d3
source: "Commercial Observer"
original_url: https://commercialobserver.com/2026/05/multifamily-investors-hospitality/
author: "Tom Acitelli"
category: "Real Estate"
published: 2026-05-08T13:55:35.000Z
modified: 2026-10-31T13:16:11.026Z
image: https://commercialobserver.com/wp-content/uploads/sites/3/2026/05/Falor_A_0016_websize-2.jpg?quality=80
---

# Multifamily Investors Should Consider Hospitality Too

**TL;DR:** Multifamily investors are considering hospitality as a tactical allocation due to compressed yields and slower transaction velocity in the apartment market. Hospitality offers a different risk-return profile with faster repricing and operational control, driven by a 250 basis point increase in cap rates over the last two years.

*By Tom Acitelli, originally published in Commercial Observer on 2026-05-08. [Read the original](https://commercialobserver.com/2026/05/multifamily-investors-hospitality/).*

## Key facts

- Hospitality cap rates increased over 250 basis points in two years
- RevPAR growth forecasted at 2 to 3 percent for 2026
- Hotels operate with higher expense ratios than multifamily assets

## Story

For multifamily investors navigating compressed yields, slower transaction velocity and peak apartment pricing in certain markets, hospitality is increasingly being evaluated as a tactical allocation rather than a permanent pivot. Hotels offer a different risk-return profile, defined by faster repricing, operational control, and entry points created by market dislocation.

This shift is driven by basis, not yield chasing.

As pricing across commercial real estate adjusts unevenly, hotel values tend to reset faster than other property types. Over the last two years, hospitality cap rates have increased more than 250 basis points, creating acquisition opportunities at operational troughs. For investors who understand they are acquiring operating businesses, not just real estate, hospitality then can offer compelling, cycle-aware opportunities.

Unlike multifamily assets, hotels operate on a one-night lease structure, with rates resetting daily. This makes them highly responsive to demand shifts, inflation, seasonality and local events. Metrics like average daily rate (ADR) and revenue per available room (RevPAR) can recover faster than apartment rents following downturns, but declines also flow through immediately, with no lease cushion.

## Hospitality market trends

As of late 2025, RevPAR in many markets remained roughly 9 percent below budget expectations, while new hotel development is limited through at least 2027. This combination has pushed some assets to market at pricing that reflects near-term volatility rather than long-term fundamentals, creating hospitality real estate investment opportunities that are increasingly scarce in stabilized multifamily portfolios.

Importantly, forward demand indicators remain constructive. Recent commentary from Hilton Worldwide reinforces this outlook, with CEO Christopher Nassetta noting improved expectations for 2026. The company now forecasts RevPAR growth of 2 to 3 percent for fiscal 2026, an increase from its prior outlook of 1 to 2 percent, signaling strengthening pricing power and occupancy trends across the sector.

This revised guidance, alongside major global demand catalysts such as the FIFA World Cup and the Olympics, reinforces hospitality’s historical position as both the first asset class to bottom in a downturn and one of the first to recover.

Although multifamily and hospitality share underwriting fundamentals, their operating dynamics differ in ways that materially impact valuation and risk. Multifamily rents typically reset annually, producing stable cash flow, while hotels reprice continuously based on demand. In strong markets, ADR can increase rapidly within months, compared to more gradual rent growth in apartments, but downside risk accelerates just as quickly.

Expense structures also diverge. Hotels operate with higher expense ratios, driven largely by labor-intensive operations, while multifamily assets typically benefit from more stable and lower-cost structures. Hotels are evaluated using RevPAR, ADR and gross operating profit per available room (GOPPAR), and are underwritten to earnings before interest, taxes, depreciation and amortization rather than net operating income. Management fees and ongoing capital reserves further reduce cash flow before debt service, reinforcing the importance of disciplined underwriting.

## Investor skills transfer

Despite these differences, multifamily investors bring transferable skills to hospitality, including market selection, basis discipline, physical due diligence and renovation analysis. Evaluating assets below replacement cost and identifying operational upside translates directly.

However, hospitality introduces greater volatility and operating leverage. Revenue can fluctuate significantly by season and day of the week, with some assets generating a disproportionate share of annual revenue in a limited window, which directly impacts cash flow timing, debt sizing and reserve planning.

Transaction dynamics are also evolving. Hotels have increasingly traded through auction channels, where broad market reach across local, regional and national buyers drives transparent price discovery, certainty of close, and a 96 percent trade rate following executed purchase and sale agreements and earnest money deposit delivery.

These transactions are not inherently distressed, but often reflect ownership transitions, loan maturities or strategic decisions in a market where traditional valuation processes have slowed. For buyers who can quickly assess operational complexity, auctions can offer efficient access to opportunities.

## Risks and opportunities

Hospitality carries real risks. Revenue is closely tied to demand, and when demand turns volatile, occupancy is typically the first casualty followed by rate compression that can be difficult to reverse. Seasonality creates uneven cash flow, while labor challenges and elevated insurance costs continue to pressure margins. Buyers who have entered the market over the past 18 months, however, are positioned to benefit as conditions strengthen and pricing becomes more predictable.

Brand and franchise requirements can introduce new financial obligations, and management quality plays a significant role in performance outcomes. These risks do not eliminate opportunity, but they must be reflected in pricing, leverage and reserves.

Hospitality is not a passive alternative to multifamily. It is a tactical, cycle-sensitive allocation that offers portfolio balance. Cap rate expansion, limited new supply, and assets trading below long-term fundamentals have created compelling entry points.

Buyers entering now are positioned to benefit first as demand stabilizes and pricing strengthens, earning returns grounded in basis rather than speculation.

## Entities

- Real Estate (sector)
- Commercial Observer (publication)
- real estate trends (topic)
- Tom Acitelli (person)
- Hilton Worldwide Holdings, Inc. (company)
- Christopher Nassetta (person)
- hospitality investment (topic)
- multifamily investment (topic)
- cap rate increase (topic)
- hotel valuation (topic)

---
Originally reported by Tom Acitelli, Commercial Observer (https://commercialobserver.com/2026/05/multifamily-investors-hospitality/). Summarized by Burnaze (https://burnaze.com/article/61e35394-e8ac-4ab0-a968-db4f23a173d3).
