---
title: "Young Ones to Watch: Lena Hamideh"
url: https://burnaze.com/article/61ee4261-fc93-453c-acb1-a9c82bc79a62
source: "1851 Franchise"
original_url: https://1851franchise.com/young-ones-to-watch-lena-hamideh-2705021
category: "General"
published: 2017-12-14T13:08:17.000Z
modified: 2026-11-01T02:33:53.360Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/d6df097fe13be9f2d0eb5338d69c8aeb7184.jpg
---

# Young Ones to Watch: Lena Hamideh

**TL;DR:** Lena Hamideh discusses her approach to helping a brand stand out and her experience working with franchise attorneys at DLA Piper. She emphasizes the importance of trust and relationships in business.

*originally published in 1851 Franchise on 2017-12-14. [Read the original](https://1851franchise.com/young-ones-to-watch-lena-hamideh-2705021).*

## Story

**Lena Hamideh:** Relationships…A brand without a passion is just a logo. The client’s interest **always** comes first. Even if the outcome isn’t favorable for the business. Trust is so important.

**Hamideh:** Over a decade ago, I was hired to do some basic research and assist with publications for the franchise attorneys at DLA Piper. Slowly, over time as tasks came up, I would do them. If someone didn’t want to go to an event or work on something I volunteered to. The more I learned about franchising, the more I wanted to know. And, my attorneys mentored me. I thought outside the box. Last month, I left DLA to pursue other opportunities so, stay tuned...

**Hamideh:** The difference between ordinary and extraordinary is the extra. Don’t expect things to be handed to you, you must go out and get them.

**Hamideh:** Trust your heart, but take your brain with you.

**Hamideh:** Justice Ruth Bader Ginsburg. She fought for equality and is an excellent example of wisdom. Even if she disagreed with someone, she was able to put their differences aside and be cordial and friends with them. I would love to meet her one day.

**Hamideh:** I love to travel, read motivational books, watch football and hang out with my family.

## Entities

- 1851 Franchise (publication)
- General (sector)
- franchise law (topic)
- brand development (topic)
- DLA Piper (company)
- career advice (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/young-ones-to-watch-lena-hamideh-2705021). Summarized by Burnaze (https://burnaze.com/article/61ee4261-fc93-453c-acb1-a9c82bc79a62).