---
title: "TCBY Announces 45 Percent Off Promotion in Honor of 45 Anniversary Celebration"
url: https://burnaze.com/article/620c12f9-1424-4295-ae94-a6a40c489578
source: "QSR Magazine"
original_url: https://www.qsrmagazine.com/news/tcby-announces-45-percent-off-promotion-in-honor-of-45-anniversary-celebration/
category: "Snacks & dessert"
industry: "Restaurants"
segment: "Snacks & dessert"
topics: ["Marketing"]
published: 2026-07-27T17:42:00.000Z
modified: 2026-10-31T13:16:13.478Z
image: https://images.unsplash.com/photo-1568901346375-23c9450c58cd?w=1600&q=80&auto=format&fit=crop
---

# TCBY Announces 45 Percent Off Promotion in Honor of 45 Anniversary Celebration

**TL;DR:** TCBY is celebrating its 45th anniversary with a limited-time buy-one-get-one promotion offering 45 percent off a second purchase. The promotion is part of a campaign focused on community and the brand's history as a gathering place.

*originally published in QSR Magazine on 2026-07-27. [Read the original](https://www.qsrmagazine.com/news/tcby-announces-45-percent-off-promotion-in-honor-of-45-anniversary-celebration/).*

## Story

TCBY is celebrating its 45th anniversary with a limited-time promotion and a campaign focused on the frozen yogurt chain’s history.

On Tuesday, August 4, guests can receive 45 percent off a second purchase of equal or lesser value. The buy-one-get-one promotion will be available throughout the day.

The anniversary campaign is built around the theme “The Original Social Network,” referencing TCBY’s history as a gathering place for customers.

The campaign focuses on community, connection, product quality, and shared experiences, encouraging guests to visit TCBY locations and celebrate the brand’s 45th anniversary together.

TCBY was founded in 1981 and is celebrating 45 years in business in 2026.

## Entities

- QSR (sector)
- QSR Magazine (publication)
- TCBY (company)
- frozen yogurt (topic)
- brand campaign (topic)
- anniversary promotion (topic)
- community focus (topic)

---
Originally reported by QSR Magazine (https://www.qsrmagazine.com/news/tcby-announces-45-percent-off-promotion-in-honor-of-45-anniversary-celebration/). Summarized by Burnaze (https://burnaze.com/article/620c12f9-1424-4295-ae94-a6a40c489578).