---
title: "Following Up with 2017's Franchise Development Award Winners: Checkers & Rally's"
url: https://burnaze.com/article/6211b7c5-519c-455f-9f31-e022ae5f8878
source: "1851 Franchise"
original_url: https://1851franchise.com/following-up-with-2017s-franchise-development-award-winners-checkers-rallys-2706883
category: "Burger"
industry: "Restaurants"
segment: "Burger"
topics: ["Development & multi-unit"]
published: 2018-06-21T19:14:26.000Z
modified: 2026-11-01T02:33:22.208Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/1386feecc1cfc4a95ff6289015f9d3b03706.jpg
---

# Following Up with 2017's Franchise Development Award Winners: Checkers & Rally's

**TL;DR:** Checkers & Rally's discusses improvements to their franchise development website to stay relevant and effective. The brand plans to enhance the website with more engaging videos and better navigation.

*originally published in 1851 Franchise on 2018-06-21. [Read the original](https://1851franchise.com/following-up-with-2017s-franchise-development-award-winners-checkers-rallys-2706883).*

## Story

**Ursula Lane, Sr. Manager of Franchise Recruitment for Checkers & Rally's:** Checkers & Rally’s franchise development website is a critical component of our franchise marketing plan. Although it is one of our most successful channels, we believe that constant improvements are needed to stay relevant and effective.

**1851: What would you change on your franchise development website?**

**Lane:** While our current website is a very successful platform, we plan to enhance our website with more timely, engaging videos and better navigation.

**1851: Is your site performing better or the same as last year and why?**

**Lane:** The current website is performing on par with previous years’ performance.

**1851: How is your budget shifting to include digital?**

**Lane:** Digital has been a strategic component of our integrated marketing approach for several years.

**Lane:** Yes. Although the current website is not broken, we need to stay current and “fresh” while maintaining the brand’s essence and keeping those elements that resonate with our target audience.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- franchise development (topic)
- digital marketing (topic)
- Checkers (company)
- website improvement (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/following-up-with-2017s-franchise-development-award-winners-checkers-rallys-2706883). Summarized by Burnaze (https://burnaze.com/article/6211b7c5-519c-455f-9f31-e022ae5f8878).