---
title: "Upgrade Labs Opens New Location in Park City"
url: https://burnaze.com/article/626da5cb-5537-4f0f-9407-ecd64a90e466
source: "Franchising.com"
original_url: https://www.franchising.com/news/20240926_upgrade_labs_opens_new_location_in_park_city.html
category: "Fitness"
industry: "Fitness"
topics: ["Development & multi-unit"]
published: 2024-09-26T12:00:00.000Z
modified: 2026-11-01T22:32:38.006Z
image: https://images.unsplash.com/photo-1517836357463-d25dfeac3438?w=1600&q=80&auto=format&fit=crop
---

# Upgrade Labs Opens New Location in Park City

**TL;DR:** Upgrade Labs has opened a new location in Park City, Utah, owned by Logan Jones-Olson. The location will celebrate its grand opening event on October 11-12, featuring tours, discounts, and a meet and greet with founder Dave Asprey.

*originally published in Franchising.com on 2024-09-26. [Read the original](https://www.franchising.com/news/20240926_upgrade_labs_opens_new_location_in_park_city.html).*

## Story

PARK CITY, Utah. – Upgrade Labs has opened a new location in Utah. Located in Park City at 6030 Market St., Suite 135. The location will be celebrating its grand opening event the weekend of Oct. 11 – 12. The event will include tours of the new center, an introduction to the brand’s performance and recovery technology, opening week discounts, prize raffles and more. Mayor, Nann Worel, will be joining the festivities Oct. 11 at 2:45 p.m. and a meet and greet with brand founder, Dave Asprey, will take place on Oct. 12.

The new Upgrade Labs location is owned by Logan Jones-Olson and his partner, Kristen Roscher. After a successful corporate career in analytics and consulting, Jones-Olson chose to undergo this new venture to pursue his passions. Driven by a strong desire to improve and optimize his health, he embarked on a journey to not only better himself, but improve the lives of others in his community.

“Opening an Upgrade Labs location is a dream come true for me,” said Jones-Olson. “As someone passionate about health and wellness and the mission of self-improvement, I am thrilled to bring a business to Park City that aligns with my values and goals, as well as the goals of those in the community.”

Upgrade Labs was founded in 2017 by Asprey with a mission to help people reach their highest levels of performance through unique technologies, giving dramatically better results in less time than they would spend exercising the old way. Upgrade Labs locations offer innovative performance services like AI Cheat Machine™, providing a week's worth of resistance training in just 15 minutes. They also provide unique recovery services, including Big Squeeze™, promoting water loss, body slimming, and toxin elimination.

Members experience stronger immunity, reduced inflammation, increased energy, enhanced longevity, improved sleep, and more. Recently, Upgrade Labs added Cryotherapy, which chills the whole body for two to three minutes at -166 to -220 degrees to help decrease inflammation, boost metabolism, and significantly increase deep and REM sleep.

"We are thrilled to welcome Logan into the Upgrade Labs family," said Asprey. “His passion for health and wellness and the Upgrade Labs mission make him the perfect fit to introduce our services to Park City, and we are confident in his ability to help transform the lives of those in the community.”

## Entities

- Franchising.com (publication)
- Fitness (sector)
- location expansion (topic)
- franchise ownership (topic)
- grand opening (topic)
- health and wellness (topic)
- Upgrade Labs (company)
- Park City (location)
- Dave Asprey (person)
- Logan Jones-Olson (person)
- Kristen Roscher (person)
- Nann Worel (person)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20240926_upgrade_labs_opens_new_location_in_park_city.html). Summarized by Burnaze (https://burnaze.com/article/626da5cb-5537-4f0f-9407-ecd64a90e466).