---
title: "Stumpy’s on Target"
url: https://burnaze.com/article/6280350f-9160-4b54-9757-eca9c77de590
source: "Global Franchise"
original_url: https://www.global-franchise.com/news/stumpys-on-target
author: "Global Franchise Team"
category: "Restaurants"
industry: "Restaurants"
topics: ["Emerging brands"]
published: 2018-08-30T10:31:00.000Z
modified: 2026-11-01T22:32:58.684Z
image: https://images.unsplash.com/photo-1556761175-b413da4baf72?w=1600&q=80&auto=format&fit=crop
---

# Stumpy’s on Target

**TL;DR:** Stumpy's Hatchet House has made a franchising success from the traditional country pastime of hurling hatchets, selling nearly two dozen franchises. The brand has seen success with its woods cabin-themed centers featuring hatchet-throwing pits and a bar with soft drinks and snacks.

*By Global Franchise Team, originally published in Global Franchise on 2018-08-30. [Read the original](https://www.global-franchise.com/news/stumpys-on-target).*

## Story

Stumpy’s Hatchet House has made a franchising success from the traditional country pastime of hurling hatchets. Since opening the first outlet in Eatontown, New Jersey, (which turned over $1m in its first 16 months and now employs 16 people), Stumpy’s has sold nearly two dozen franchises, suggesting that experience-based businesses may do well at a time when store retail is being undermined by online selling.

Co-owner Trish Oliphant said, “I always say to people, when was the last time you did something for the first time? And that’s what Stumpy’s is. I think this is America’s next bowling.”

The woods cabin-themed centers feature10 throwing pits, where users throw hatchets at a wooden target. Soft drinks and snacks are available from the bar.

## Entities

- Restaurants (sector)
- Global Franchise (publication)
- international expansion (topic)
- James Fell (person)
- master franchise investment (topic)
- franchising success (topic)
- experience-based businesses (topic)

---
Originally reported by Global Franchise Team, Global Franchise (https://www.global-franchise.com/news/stumpys-on-target). Summarized by Burnaze (https://burnaze.com/article/6280350f-9160-4b54-9757-eca9c77de590).