--- title: "Ben’s Barketplace Builds on Strong Brand Awareness by Targeting Phoenix, Arizona for Franchise Growth" url: https://burnaze.com/article/62904e0f-6c0e-4d65-935d-f643c9e42509 source: "1851 Franchise" original_url: https://1851franchise.com/bens-barketplace-builds-on-strong-brand-awareness-by-targeting-phoenix-arizona-for-franchise-growth-2704351 category: "Retail" industry: "Retail" published: 2017-09-26T15:10:10.000Z modified: 2026-11-01T02:33:58.943Z image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/aceb86968ddd78893569fca93e11fc491944.jpg --- # Ben’s Barketplace Builds on Strong Brand Awareness by Targeting Phoenix, Arizona for Franchise Growth **TL;DR:** Ben's Barketplace is targeting Phoenix, Arizona for franchise growth, capitalizing on strong brand awareness and pet care segment growth. The brand is seeing 15% year-over-year growth and has brought in over $1.3 million in sales in 2016. *originally published in 1851 Franchise on 2017-09-26. [Read the original](https://1851franchise.com/bens-barketplace-builds-on-strong-brand-awareness-by-targeting-phoenix-arizona-for-franchise-growth-2704351).* ## Key facts - Ben's Barketplace targets Phoenix for growth - Brand sees 15% year-over-year growth - Phoenix is 2nd most pet-friendly city in 2017 ## Story There’s no shortage of pets in homes across the country. In fact, the American Pet Products Association estimates that nearly 85 million households have made pets a part of their families. And those families are willing to invest in the animals that they own—Americans are expected to spend over $69 billion on their pets in 2017 alone. That’s why it’s no surprise that the pet care segment of the franchising industry is thriving. But pet care is no longer as simple as it used to be. While big box pet stores used to be the only option for consumers when it came to pet products, food and supplies, there’s a new type of concept taking over the market that’s focused on a pet’s health and nutrition over everything else. And the leading brand behind that trend—Ben’s Barketplace—is capitalizing on its strong momentum by targeting Phoenix, Arizona for development. ## Phoenix market growth Phoenix is a natural next step for the California-based brand—in addition to Ben’s Barketplace already having a strong presence on the West Coast, Phoenix took the second spot on WalletHub’s list of the most pet-friendly cities in 2017. And it’s not just the warm weather that earned Phoenix such a high spot on the ranking—WalletHub’s list takes pet health and wellness, outdoor pet-friendliness and the cost of owning a pet for their owners into account when determining the best cities for pets. “We’re incredibly excited about our growth potential in Phoenix—there’s no doubt that it’s a perfect market for us to call home as we launch our business ownership opportunity. Not only is the lifestyle more natural in the area, which aligns with our commitment to health and nutrition, but there’s also a large number of families and retired couples in Phoenix who are looking for a better alternative to traditional pet care that includes delivery services,” said Brad Romero, co-founder of Ben’s Barketplace. “We’re also already seeing a ton of traffic to our consumer and franchise development websites that’s coming from the Phoenix area, so we’re confident that we can tap into the interest and demand that’s already there with the help of a local franchisee.” Franchisees who sign on to bring Ben’s Barketplace to Phoenix will be able to use the brand’s unique position in the pet care industry to their advantage. Far from your average pet store, Ben’s Barketplace is a concept founded on the idea that individual, specialized pet care leads to healthier animals. Rather than just stocking its shelves with traditional, dry pet food, Ben’s Barketplace carries only the top threshold dry kibble. The brands expertise is a tailored, natural, raw food diet with almost a dozen different selections to chose from. There’s one for every four-legged friend that walks through the doors. That one-on-one approach to pet service also carries over to pet owners and customers—Ben’s Barketplace actively takes steps to ensure that every experience in its stores is a positive one. ## Pet owner trends “People are starting to do their research when it comes to what they’re feeding their pets. That’s because the traditional veterinarian establishment has lost its luster and consumer trust. Now, pet owners are starting to think outside the box by trying to find the best possible answer for their individual animal. And we’re the experts that they can rely on,” Romero said. “The organic food trend isn’t something that’s limited to people—pet owners want to know what their pets are eating. And because we’re on the cutting edge of that trend, it’s an exciting time to be a part of the Ben’s Barketplace brand.” ## Franchise model success Beyond its one of a kind concept, Ben’s Barketplace offers franchisees a business model that’s been proven to be successful. The brand brought in more than $1.3 million in sales in 2016, and has seen 15 percent year-over-year growth for the past three years. Ben’s Barketplace also boasts a strong support system for its franchisees that includes initial and ongoing training designed to encourage long-term stability and growth. “As a franchisor, our number one priority is giving our franchisees the tools and resources that they need to thrive. By launching our franchise opportunity in Phoenix—which is close to our base in California—we’re ensuring that we’re nearby to provide the level of hands-on support and training that our local owners deserve,” said Romero. “We’re eager to help passionate franchisees make the Ben’s Barketplace model their own, and we’re confident that they’ll be able to build on our brand’s momentum to make their store as successful as it can be. There’s no doubt that Phoenix is ready for our concept—we just have to capitalize on that previously untapped demand.” ## Entities - 1851 Franchise (publication) - franchise growth (topic) - Retail (sector) - brand expansion (topic) - Phoenix (location) - WalletHub (company) - location targeting (topic) - pet care segment (topic) --- Originally reported by 1851 Franchise (https://1851franchise.com/bens-barketplace-builds-on-strong-brand-awareness-by-targeting-phoenix-arizona-for-franchise-growth-2704351). Summarized by Burnaze (https://burnaze.com/article/62904e0f-6c0e-4d65-935d-f643c9e42509).