---
title: "BrightStar Care® Wins Distinguished Franchise Update Media 2024 Innovation Award"
url: https://burnaze.com/article/6291b3a7-307a-485c-8754-9674b2602a1b
source: "Franchising.com"
original_url: https://www.franchising.com/news/20240710_brightstar_care_wins_distinguished_franchise_update_media_2024_innovation_a.html
category: "Senior Care"
industry: "Senior Care"
published: 2024-07-10T12:00:00.000Z
modified: 2026-11-01T22:32:39.822Z
image: https://images.unsplash.com/photo-1450101499163-c8848c66ca85?w=1600&q=80&auto=format&fit=crop
---

# BrightStar Care® Wins Distinguished Franchise Update Media 2024 Innovation Award

**TL;DR:** BrightStar Care won the Most Innovative Employee Retention Award at the Franchise Innovation Awards. The award recognizes the franchisors creating and implementing the most original and successful innovative strategies and tactics to build their brand.

*originally published in Franchising.com on 2024-07-10. [Read the original](https://www.franchising.com/news/20240710_brightstar_care_wins_distinguished_franchise_update_media_2024_innovation_a.html).*

## Story

Franchise Update Media conducted its sixth annual Franchise Innovation Awards contest this spring. The goal of the awards is to identify and recognize the franchisors creating and implementing the most original and successful innovative strategies and tactics to build their brand.

BrightStar Care, the nation's leading home care and medical staffing franchise, was recognized with the Most Innovative Employee Retention Award, under the Franchise Innovation Awards series.

“We are honored to be included among other top franchises in the annual Franchise Innovations Awards for the second consecutive year,” said Pete First, Chief Development Officer at BrightStar Care. “We are passionate about hiring and retaining the Best & Brightest nurses and caregivers who provide our clients with A Higher Standard® of home care services and are proud to be a part of a network that holds those same values. Our franchisees, corporate staff, and local staff help ensure the Best & Brightest awards run smoothly and give due recognition to our amazing caregiver and nursing staff.”

A panel of judges evaluated the innovation, objectives, and results of more than 150 entrants. Franchise innovators, game-changers, and disruptors competed in four categories: Marketing & Branding, Products & Services, Operations, and Human Resources. Twenty-two winners were chosen from among the four categories. Winners will be profiled in Franchise Update magazine.

Receiving the Human Resources category award for Employee Retention, BrightStar Care is passionate about helping franchisees get the right people in the right place. Because delivering a higher standard of care is contingent upon retaining and hiring the Best & Brightest, this campaign fulfilled the two-fold purpose of reaching clients, as well as current and prospective nurses and caregivers. In addition to publicly recognizing and rewarding the individuals who already fulfill their roles with distinction and compassion, BrightStar Care thrives in showing how they can make a difference through the eyes, voices, and hearts of clients and fellow associates.

Authentic testimonials have proven to be a strong strategic approach when attracting and retaining caregivers and nurses, as well as clients.

## Entities

- Franchising.com (publication)
- Senior Care (sector)
- franchise awards (topic)
- employee retention (topic)
- BrightStar Care (company)
- innovation award (topic)
- Pete First (person)

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Originally reported by Franchising.com (https://www.franchising.com/news/20240710_brightstar_care_wins_distinguished_franchise_update_media_2024_innovation_a.html). Summarized by Burnaze (https://burnaze.com/article/6291b3a7-307a-485c-8754-9674b2602a1b).