---
title: "Chipotle Introduces New California Inspired Fresh Eatery Concept, Farmesa"
url: https://burnaze.com/article/62b0b03d-250b-4957-95ca-6f5342cf2b48
source: "Franchising.com"
original_url: https://www.franchising.com/news/20230216_chipotle_introduces_new_california_inspired_fresh_eatery_concept_farmesa.html
category: "Mexican"
industry: "Restaurants"
segment: "Mexican"
published: 2023-02-16T12:00:00.000Z
modified: 2026-11-01T00:54:25.888Z
image: https://images.unsplash.com/photo-1504674900247-0877df9cc836?w=1600&q=80&auto=format&fit=crop
---

# Chipotle Introduces New California Inspired Fresh Eatery Concept, Farmesa

**TL;DR:** Chipotle introduces a new restaurant concept called Farmesa, featuring a customizable menu of fresh ingredients served in bowls. Farmesa is opening at Santa Monica's Third Street Promenade in Southern California in partnership with Kitchen United Mix.

*originally published in Franchising.com on 2023-02-16. [Read the original](https://www.franchising.com/news/20230216_chipotle_introduces_new_california_inspired_fresh_eatery_concept_farmesa.html).*

## Key facts

- Farmesa features customizable bowls
- Partnership with Kitchen United Mix
- 100% Certified Organic drinks available

## Story

## New concept introduction

- ***Farmesa features a robust, customizable menu of fresh ingredients served in bowls***

- ***In partnership with Kitchen United Mix, Farmesa is opening at Santa Monica's Third Street Promenade in Southern California***

- ***Farmesa will help Chipotle test and learn on future restaurant concepts***

"One of our objectives is to create or invest in emerging culinary spaces and restaurant concepts that fit within Chipotle's food with integrity mission and make fresh food daily," said Brian Niccol, Chairman and Chief Executive Officer.

## Menu details

**Farmesa's Menu**

A commitment to real, fresh ingredients shines through in an eclectic menu curated by James Beard Award-winning Chef Nate Appleman who also serves as the Director of Culinary Innovation at Farmesa, and previously led menu innovations for Chipotle in the mid to late 2000s.

Farmesa will serve a variety of bowls ranging in price from $11.95 to $16.95. Each bowl will feature a protein, green or grain, two sides, a choice of five sauces, and a topping option. Farmesa will launch with a limited run menu to help the restaurant team learn on various cooking techniques and maximize throughput. The concept's full menu will include dishes like Classic Santa Maria-Style Grilled Tri-Tip Steak, Everything Spice-Crusted Ora King Salmon, Whipped Potatoes, Golden Beets, Sprouted Cauliflower, and Sweet Potato Chips.

Farmesa will also proudly serve 100% Certified Organic, Non-GMO and All-Natural drinks from Tractor Beverage Co along with still and sparkling water.

## Ordering options

**How to Order**

Guests will be able to place an order via onsite kiosks at the Kitchen United Mix space at 1315 3rd Street, Santa Monica, CA 90401 or online as well as for pickup and delivery through marketplace apps like DoorDash and Uber Eats.

"Launching Farmesa in the Kitchen United Mix food hall in Santa Monica and partnering with third-party partners for pickup or delivery will allow us to reach a large number of consumers, learn quickly, and evolve our concept and menu so that we can deliver on our goals before expanding," said Nate Lawton, Vice President of New Ventures at Chipotle. "We believe there's an opportunity to serve premium, craveable food every day and we're eager to bring this new concept to life."

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- partnership (topic)
- DoorDash (company)
- Chipotle (company)
- restaurant expansion (topic)
- Uber Eats (company)
- Brian Niccol (person)
- new concept (topic)
- Santa Monica (location)
- Nate Lawton (person)
- customizable menu (topic)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20230216_chipotle_introduces_new_california_inspired_fresh_eatery_concept_farmesa.html). Summarized by Burnaze (https://burnaze.com/article/62b0b03d-250b-4957-95ca-6f5342cf2b48).