---
title: "TechCrunch: Facebook prototypes Messenger Broadcast for businesses"
url: https://burnaze.com/article/62cc4d8a-3f6d-4a3d-a2c8-9d54684521c5
source: "1851 Franchise"
original_url: https://1851franchise.com/techcrunch-facebook-prototypes-messenger-broadcast-for-businesses-2704905
category: "General"
published: 2017-11-29T13:08:00.000Z
modified: 2026-11-01T02:33:53.781Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/b607ff106b7f5aca79dda15d501573d19193.jpg
---

# TechCrunch: Facebook prototypes Messenger Broadcast for businesses

**TL;DR:** Facebook is testing a new feature called Messenger Broadcast for businesses to send mass-messages to users on the platform. The feature will allow companies to send targeted messages with a welcome message, title, subtitle, and call to action.

*originally published in 1851 Franchise on 2017-11-29. [Read the original](https://1851franchise.com/techcrunch-facebook-prototypes-messenger-broadcast-for-businesses-2704905).*

## Story

Facebook Messenger may soon offer a new option for advertisers. According to a recent article in TechCrunch, the company is testing out a way for marketers to send mass-messages to users on the platform. Currently, this new development is only being tested internally.

“We often test products, features and ideas and are always exploring new ways to make it easier for businesses to deliver great experiences to their customers. Once we’ve tested them internally we make a call as to whether or not to ultimately release them. As such we don’t comment on unreleased features,” said a Facebook spokesperson.

These targeted messages will include a welcome message, title, subtitle and call to action. The messages will be able to reach a limited audience for free. Facebook may also allow companies to pay to reach a larger demographic.

## Entities

- 1851 Franchise (publication)
- General (sector)
- Facebook (company)
- facebook advertising (topic)
- messenger broadcast (topic)
- mass messaging (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/techcrunch-facebook-prototypes-messenger-broadcast-for-businesses-2704905). Summarized by Burnaze (https://burnaze.com/article/62cc4d8a-3f6d-4a3d-a2c8-9d54684521c5).