---
title: "Atomic Wings Franchise Primed for Growth With Brothers Zak and Ray Omar At The Helm"
url: https://burnaze.com/article/62d107e4-36ae-4dc8-8106-57a82bb413aa
source: "1851 Franchise"
original_url: https://1851franchise.com/atomic-wings-franchise-primed-for-growth-with-brothers-zak-and-ray-omar-at-the-helm-2714360
category: "Chicken"
industry: "Restaurants"
segment: "Chicken"
published: 2020-12-01T12:07:01.000Z
modified: 2026-11-01T02:27:19.217Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/fedd2958a31b2c1e330243a435446a991397.jpg
---

# Atomic Wings Franchise Primed for Growth With Brothers Zak and Ray Omar At The Helm

**TL;DR:** Brothers Zak and Ray Omar have grown Atomic Wings from 2 to 11 locations as CEO and President. They previously were successful Dunkin' franchisees before taking over Atomic Wings.

*originally published in 1851 Franchise on 2020-12-01. [Read the original](https://1851franchise.com/atomic-wings-franchise-primed-for-growth-with-brothers-zak-and-ray-omar-at-the-helm-2714360).*

## Story

**Brothers Zak and Ray Omar were not looking to own a franchise business when they met with** **Atomic Wings** **founder in 2014, but today, as CEO and President, respectively, they have grown the company from two locations to 11.**

**A recent article in** **Crain's New York describes** **Zak and Ray’s journey from successful Dunkin’ franchisees to franchisors with the fast-growing chicken brand. After meeting with** **Atomic Wings****’ founder, both parties discovered that the Omar brothers had the passion, skills and experience required to make the most of the brand’s growth potential.**

**But taking over a company as a franchisor is no easy task. “For us, the biggest thing was just building the infrastructure around the brand,” Ray told Crain's New York. “The brand was really distinguished in New York City, but in terms of supply-side management, back-of-the-house operations and just professionally updating the brand, it needed a newer image.”**

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- franchise growth (topic)
- brand expansion (topic)
- Dunkin' Brands (company)
- Atomic Wings (company)
- Zak Omar (person)
- Ray Omar (person)
- franchisor transition (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/atomic-wings-franchise-primed-for-growth-with-brothers-zak-and-ray-omar-at-the-helm-2714360). Summarized by Burnaze (https://burnaze.com/article/62d107e4-36ae-4dc8-8106-57a82bb413aa).