---
title: "Fast Casual: Which Wich Superior Sandwiches to Make Debut in United Kingdom"
url: https://burnaze.com/article/633db4e2-4042-49ca-9ff6-f140bee5dc75
source: "1851 Franchise"
original_url: https://1851franchise.com/fast-casual-which-wich-superior-sandwiches-to-make-debut-in-united-kingdom-11684
category: "Sandwich & sub"
industry: "Restaurants"
segment: "Sandwich & sub"
topics: ["Development & multi-unit"]
published: 2017-04-07T14:09:02.000Z
modified: 2026-11-01T02:34:24.132Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/ccc92ac88e9ef286e5003182cdc81e493715.jpg
---

# Fast Casual: Which Wich Superior Sandwiches to Make Debut in United Kingdom

**TL;DR:** Which Wich Superior Sandwiches is making its United Kingdom debut with plans to open 10 locations in London. The brand has a capacity to add more than 100 locations in the UK in the future.

*originally published in 1851 Franchise on 2017-04-07. [Read the original](https://1851franchise.com/fast-casual-which-wich-superior-sandwiches-to-make-debut-in-united-kingdom-11684).*

## Story

Which Wich Superior Sandwiches is making its United Kingdom debut this year. With its target set on London, the brand is focused on opening 10 locations throughout the area in the short term, with a capacity throughout the United Kingdom to add more than 100 locations in the future.

"London is the heart of the United Kingdom and a hub for those traveling throughout Europe. Given the success Which Wich has experienced in other major international markets, we feel that our brand will also be enthusiastically received in the UK,” said Alex Oswiecinski, vice president of international operations and development for Which Wich, to Fast Casual.

While Europe has been uncharted territory for the brand, Which Wich is no stranger to international expansion—it has 425 stores open in 10 countries.

"We believe that Which Wich provides a unique experience and universal product that crosses all borders,” said Oswiecinski to Fast Casual. "We are focused on supporting the Awada brothers to make Which Wich’s foray into London a huge success, which will naturally lead to demand across the U.K. and Europe."

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- location expansion (topic)
- international expansion (topic)
- U.K. (location)
- Which Wich (company)
- London (location)
- uk market (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/fast-casual-which-wich-superior-sandwiches-to-make-debut-in-united-kingdom-11684). Summarized by Burnaze (https://burnaze.com/article/633db4e2-4042-49ca-9ff6-f140bee5dc75).