---
title: "Midas Unveils Two New National Store Design Concepts"
url: https://burnaze.com/article/63406851-efa0-4a10-96e1-30795c59ef8b
source: "Franchising.com"
original_url: https://www.franchising.com/news/20260715_midas_unveils_two_new_national_store_design_concepts.html
category: "Repair & maintenance"
industry: "Automotive"
segment: "Repair & maintenance"
published: 2026-07-15T12:00:00.000Z
modified: 2026-10-31T14:57:29.746Z
image: https://images.unsplash.com/photo-1524749292158-7540c2494485?w=1600&q=80&auto=format&fit=crop
---

# Midas Unveils Two New National Store Design Concepts

**TL;DR:** Midas has unveiled two new national store design concepts, Contemporary Industrial and Urban Modern, as part of its brand evolution. The new designs aim to improve customer experience with features such as better bay visibility and larger waiting areas.

*originally published in Franchising.com on 2026-07-15. [Read the original](https://www.franchising.com/news/20260715_midas_unveils_two_new_national_store_design_concepts.html).*

## Story

"Driven by customer and franchisee insights, the new store designs are the next step in the company's national brand evolution and honors our 70-year legacy as one of the leaders in the auto care industry," said Lenny Valentino, Jr., President and COO of Midas International. "These designs offer better bay visibility, larger waiting areas, cleaner flow — all intentional features built around how people experience a Midas store."

The two concepts are designed for different real estate contexts. Contemporary Industrial is intended for high-traffic suburban or highway-adjacent locations and includes functional layouts. Urban Modern is intended for denser, walkable markets with larger storefront windows and retail-inspired interiors. Both designs feature a six-bay, in-line layout with a dedicated ADAS bay.

The concepts include refreshed exterior architecture, updated showrooms, larger customer waiting areas, improved service bay visibility, and modern signage. Franchisees are expected to align future projects with brand guidelines.

"In our research, we discovered that we could design new stores that provide smoother customer flows, quicker interactions between customers and Midas team members, and more waiting areas for customers and their families," said Paul Elliott, VP of Midas Marketing. "The new designs do just that. Whether a franchisee chooses Contemporary Industrial or Urban Modern, the customer's experience will feel intentional—modern, welcoming, and unmistakably Midas."

The brand refresh involves updates to store design and related communications to reflect changes in how customers experience Midas.

Today, Midas has more than 1,200 locations in the U.S. and Canada. For more information about Midas, visit Midas.com.

## Entities

- Franchising.com (publication)
- Automotive (sector)
- customer experience (topic)
- brand evolution (topic)
- store redesign (topic)
- Midas (company)
- Lenny Valentino, Jr. (person)
- Paul Elliott (person)
- franchisee updates (topic)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20260715_midas_unveils_two_new_national_store_design_concepts.html). Summarized by Burnaze (https://burnaze.com/article/63406851-efa0-4a10-96e1-30795c59ef8b).