---
title: "Museum of Illusions Confirms Plans to Bring Its Biggest Museum Yet to Atlanta"
url: https://burnaze.com/article/6340c7b2-b174-4878-ad21-a60e701dc991
source: "Franchising.com"
original_url: https://www.franchising.com/news/20220627_museum_of_illusions_confirms_plans_to_bring_its_biggest_museum_yet_to_atlan.html
category: "Emerging"
topics: ["Emerging brands"]
published: 2022-06-27T12:00:00.000Z
modified: 2026-11-01T02:07:33.475Z
image: https://images.unsplash.com/photo-1559136555-9303baea8ebd?w=1600&q=80&auto=format&fit=crop
---

# Museum of Illusions Confirms Plans to Bring Its Biggest Museum Yet to Atlanta

**TL;DR:** Museum of Illusions is opening its largest museum yet in Atlanta, featuring optical illusions and interactive exhibits, after finalizing a lease agreement with Hines. The 11,000 square feet museum in Atlantic Station is set to open before the end of the year.

*originally published in Franchising.com on 2022-06-27. [Read the original](https://www.franchising.com/news/20220627_museum_of_illusions_confirms_plans_to_bring_its_biggest_museum_yet_to_atlan.html).*

## Story

Following the lease agreement recently finalized between the brand and Hines, the 11,000 square feet of space in Atlanta’s bustling Atlantic Station will open before the close of this year as a state-of-the-art museum designed for visitors of all ages to enjoy mentally stimulating optical illusions, 3D holograms, brain-puzzling exhibits and interactive illusion rooms. Future visitors of the new museum can expect a truly unique experience, as the Atlanta Museum of Illusions will feature some exhibits that will be entirely new to the brand.

“Museum of Illusions is an immersive, mind-bending experience and will be the perfect addition to Atlantic Station’s line-up of innovative concepts,” said Starr Cumming, retail director of specialty leasing for Hines. “Atlantic Station is the city’s hot spot for Atlantans' dining, shopping or entertainment desires. As we continue to seek big and bold ideas to bring to the property, we look forward to welcoming Museum of Illusions’ largest location ever later this year.”

“We are beyond excited to expand our brand’s U.S. footprint in this market,” said Jonathan Benjamin, CEO of Museum of Illusions, and long-time Atlanta resident.

## Entities

- Franchising.com (publication)
- General (sector)
- location expansion (topic)
- Atlanta (location)
- lease agreement (topic)
- Hines (company)
- museum opening (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20220627_museum_of_illusions_confirms_plans_to_bring_its_biggest_museum_yet_to_atlan.html). Summarized by Burnaze (https://burnaze.com/article/6340c7b2-b174-4878-ad21-a60e701dc991).