---
title: "GF podcast: Sally Facinelli, CFE"
url: https://burnaze.com/article/6355b371-6422-457b-837e-3c7424d84c76
source: "Global Franchise"
original_url: https://www.global-franchise.com/news/gf-podcast-sally-facinelli-cfe
author: "Amanda Peters"
category: "General"
published: 2020-10-30T08:30:00.000Z
modified: 2026-11-01T22:33:02.091Z
image: https://images.unsplash.com/photo-1524749292158-7540c2494485?w=1600&q=80&auto=format&fit=crop
---

# GF podcast: Sally Facinelli, CFE

**TL;DR:** Sally Facinelli, CFE, shares her expertise on online brand reputation in the Global Franchise podcast. She discusses the importance of a strong digital presence for franchises, especially in today's climate.

*By Amanda Peters, originally published in Global Franchise on 2020-10-30. [Read the original](https://www.global-franchise.com/news/gf-podcast-sally-facinelli-cfe).*

## Story

The branding and franchise expert shares why online brand reputation is vital, especially in today’s climate

The branding and franchise expert shares why online brand reputation is vital, especially in today’s climate.

In a year that has seen consumers gravitate towards the digital space more than ever before, the state of a franchise’s online presence could make or break their chances with both potential customers and entrepreneurs looking to invest.

Nobody knows this more than Sally Facinelli, CFE, who has worked at numerous brands and consultancies to help them bolster their front-facing assets. Currently an advisor for brand reputation management organization Consumer Fusion and chief visionary officer at Fresh Advisors, she has seen firsthand the highs and lows of really nailing, or squandering, your digital storefront.

In this episode of the podcast, we hear all about the specific audiences that you should be catering to online, and why it’s time to “look at your competitors as co-conspirators”.

## Entities

- General (sector)
- Global Franchise (publication)
- international expansion (topic)
- James Fell (person)
- Amanda Peters (person)
- industry trends (topic)
- master franchise investment (topic)
- online brand reputation (topic)

---
Originally reported by Amanda Peters, Global Franchise (https://www.global-franchise.com/news/gf-podcast-sally-facinelli-cfe). Summarized by Burnaze (https://burnaze.com/article/6355b371-6422-457b-837e-3c7424d84c76).