---
title: "McDonald's Won't Cave to the Plant-Based Movement... Yet"
url: https://burnaze.com/article/6364cdd1-52a8-4ac4-ab72-d791adc29035
source: "1851 Franchise"
original_url: https://1851franchise.com/mcdonalds-wont-cave-to-the-plant-based-movement-yet-2710049
category: "Burger"
industry: "Restaurants"
segment: "Burger"
published: 2019-05-24T23:18:21.000Z
modified: 2026-11-01T02:32:02.702Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/4d6e05b93d6c6ba7df0e11f08f6b92063673.jpg
---

# McDonald's Won't Cave to the Plant-Based Movement... Yet

**TL;DR:** McDonald's has no plans to add new vegetarian- and vegan-friendly items to its menu, but is monitoring consumer demand. The brand is prioritizing menu simplification by removing its line of Signature Crafted sandwiches and burgers.

*originally published in 1851 Franchise on 2019-05-24. [Read the original](https://1851franchise.com/mcdonalds-wont-cave-to-the-plant-based-movement-yet-2710049).*

## Story

At the McDonald’s annual shareholder meeting this week, plant-based protein options were front and center. According to a recent CNBC article, though, the brand has no plans to move forward with adding any new vegetarian- and vegan-friendly items to its menu at this time.

The article did note that McDonald’s is monitoring the plant-based meat alternatives, but has instead prioritized menu simplification by removing its line of Signature Crafted sandwiches and burgers and allowing franchisees to scale back the all-day breakfast menu.

“We obviously have to assess whether consumer demand [would be at a] level we believe would be sustained and make the right decision based on how the model works and the important complex considerations of our restaurant,” McDonald’s global CMO Silvia Lagnado said at the meeting, per the article.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- McDonald's (company)
- Signature (company)
- menu simplification (topic)
- vegetarian options (topic)
- plant-based movement (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/mcdonalds-wont-cave-to-the-plant-based-movement-yet-2710049). Summarized by Burnaze (https://burnaze.com/article/6364cdd1-52a8-4ac4-ab72-d791adc29035).