---
title: "How Local Digital Marketing Separates Brands From The Competition"
url: https://burnaze.com/article/636a26fb-7755-490f-a777-4922586f9d10
source: "1851 Franchise"
original_url: https://1851franchise.com/how-local-digital-marketing-separates-brands-from-the-competition-5041
category: "Franchise Industry"
industry: "Franchise Industry"
topics: ["Technology","Marketing"]
published: 2016-06-24T15:10:00.000Z
modified: 2026-11-01T12:20:26.126Z
image: https://1851franchise.com/_next/image?url=https%3A%2F%2Fnewimage.1851franchise.com%2Fauthor%2Fcad5b051d37b6da1000b8500f25d84054276.jpg&w=3840&q=75
---

# How Local Digital Marketing Separates Brands From The Competition

**TL;DR:** Franchise brands can separate themselves from the competition through strategic local digital marketing efforts. Rick Batchelor, CEO of Qiigo, discussed best practices for local store marketing on Social Geek Radio.

*originally published in 1851 Franchise on 2016-06-24. [Read the original](https://1851franchise.com/how-local-digital-marketing-separates-brands-from-the-competition-5041).*

## Story

Employing strategic local digital marketing efforts and knowing what will bring the best ROI are both crucial for franchise brands.

This week, Rick Batchelor, CEO of Qiigo , joined Social Geek Radio hosts Deb Evans and Jack Monson to discuss best practices and key areas to develop with local store marketing. Batchelor also shares tips on Google ad words, double headlines and expanded text lines.

Qiigo develops custom lead generation programs for franchisees. The brand specializes in sponsored and organic searches for franchised and multi-location businesses. Their proprietary software application, combined with deep technical knowledge, creates and distributes targeted, actionable leads at a much lower cost than doing it yourself.

Cassie has over five years of digital and traditional media experience. She joined NLA after working as a television news producer in both Milwaukee and Chicago, and now specializes in aligning strategies across the board for her clients, ultimately building buzz and telling compelling stories through content marketing, social media, digital campaigns and traditional PR. Cassie has a Bachelor of Arts in Broadcast and Electronic Communications from Marquette University.

In her spare time, Cassie enjoys traveling and exploring what new cities have to offer in addition to spending time with her friends and family.

## Entities

- 1851 Franchise (publication)
- Franchise Industry (sector)
- franchise marketing (topic)
- Google (company)
- Milwaukee (location)
- Jack Monson (person)
- roi (topic)
- local digital marketing (topic)
- google ad words (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/how-local-digital-marketing-separates-brands-from-the-competition-5041). Summarized by Burnaze (https://burnaze.com/article/636a26fb-7755-490f-a777-4922586f9d10).