---
title: "Adweek: The Food Almost Completely Disappears in McDonald’s Latest Minimalist Ads"
url: https://burnaze.com/article/6383d1a6-7357-410c-b5b9-cfe26cd62b5d
source: "1851 Franchise"
original_url: https://1851franchise.com/adweek-the-food-almost-completely-disappears-in-mcdonalds-latest-minimalist-ads-2704663
category: "Restaurants"
industry: "Restaurants"
published: 2017-10-24T13:08:46.000Z
modified: 2026-11-01T02:05:11.673Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/790a79ebecd301514be7ef319173db279023.jpg
---

# Adweek: The Food Almost Completely Disappears in McDonald’s Latest Minimalist Ads

**TL;DR:** McDonald's latest advertisements, created by TBWA Paris, take a minimalist approach, focusing on the iconic nature of the brand without showing photos of food. The ads feature empty packaging and almost no copy, intending to show that the food is so good it leaves only one crumb left.

*originally published in 1851 Franchise on 2017-10-24. [Read the original](https://1851franchise.com/adweek-the-food-almost-completely-disappears-in-mcdonalds-latest-minimalist-ads-2704663).*

## Story

In the latest round of McDonald's advertisements created by TBWA Paris, there are no photos of food to be found. According to a recent article in Adweek, the agency has taken a minimalistic approach towards showcasing the brand by depicting only a few crumbs.

This is the latest in a series of advertisements TBWA Paris has done for the brand, each more minimalistic than the last. The most recent ads feature empty packaging for the food and almost no copy whatsoever.

According to the article, the design is intended to show iconic nature of the brand and that the food is, " so good that in the end, there is only one crumb left.”

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- McDonald's (company)
- advertising strategy (topic)
- brand icon (topic)
- minimalist ads (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/adweek-the-food-almost-completely-disappears-in-mcdonalds-latest-minimalist-ads-2704663). Summarized by Burnaze (https://burnaze.com/article/6383d1a6-7357-410c-b5b9-cfe26cd62b5d).