---
title: "Duck Donuts® Launches Sweet Partnership Program to Fuel NCAA Athletes"
url: https://burnaze.com/article/63adb8b1-fcd9-402d-a559-8da166487e65
source: "Franchising.com"
original_url: https://www.franchising.com/news/20230419_duck_donuts_launches_sweet_partnership_program_to_fuel_ncaa_athletes.html
category: "C-store & fuel"
industry: "Retail"
segment: "C-store & fuel"
published: 2023-04-19T12:00:00.000Z
modified: 2026-10-31T21:42:15.049Z
image: https://images.unsplash.com/photo-1524749292158-7540c2494485?w=1600&q=80&auto=format&fit=crop
---

# Duck Donuts® Launches Sweet Partnership Program to Fuel NCAA Athletes

**TL;DR:** Duck Donuts launches the Elite Duckletes program to support college athletes with exclusive perks. The program is open to collegiate athletes across all divisions and sports.

*originally published in Franchising.com on 2023-04-19. [Read the original](https://www.franchising.com/news/20230419_duck_donuts_launches_sweet_partnership_program_to_fuel_ncaa_athletes.html).*

## Story

As an Elite Ducklete, collegiate athletes will receive exclusive perks including:

- Starter press kit with Duck Donuts merchandise to sport on and off the field

- Digital Elite Ducklete Trading Card

- Access to monthly collaboration offers for free products during sports season

“We are thrilled to launch this innovative partnership supporting collegiate athletes as they work to grow their professional and personal brand,” said Betsy Hamm, Duck Donuts CEO. “We are looking forward to sprinkling happiness across college campuses in the communities we serve by spotlighting the student athletes we partner with.”

The Elite Ducklete program is taking off by storm, literally. First in Duck Donuts’ starting lineup is Storm Duck, cornerback for a Big Ten school. Prior to transferring to State College, Pennsylvania, he had a strong defensive back career as a Tar Heel. Duck exemplifies the qualities the brand is looking for in its partnerships – authenticity and community.

“I’m really excited for the opportunity to work with Duck Donuts,” said Storm Duck. “I thought it was the perfect opportunity to elevate my personal brand with a company whose core values I align with. This is just the beginning of a long partnership with them!”

Duck Donuts plans to support athletes across all divisions and sports. Collegiate athletes interested in applying for the Elite Duckletes Program can submit an application here. Applications will be reviewed on a rolling basis.

Duck Donuts specializes in warm, delicious and made-to-order donuts. Upon entering the store, customers are welcomed with the aroma of warm, light vanilla cake donuts. Customers can create their own donut combination by choosing from a variety of coatings, toppings and drizzles, including traditional favorites such as chocolate icing with sprinkles and more adventurous creations such as maple icing with bacon. The family-friendly stores offer a viewing area where children and adults alike can watch their donuts being made.

## Entities

- Franchising.com (publication)
- Retail (sector)
- Duck Donuts (company)
- Betsy Hamm (person)
- partnership program (topic)
- collegiate sports (topic)
- ncaa athletes (topic)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20230419_duck_donuts_launches_sweet_partnership_program_to_fuel_ncaa_athletes.html). Summarized by Burnaze (https://burnaze.com/article/63adb8b1-fcd9-402d-a559-8da166487e65).