--- title: "Hand & Stone Massage And Facial Spa Named No. 1 In Massage and Spa Services Category In Entrepreneur Magazine’s Franchise 500® Ranking" url: https://burnaze.com/article/63dd56ce-00ed-4dc7-a179-f3b2c8ba6ecf source: "Franchising.com" original_url: https://www.franchising.com/news/20260115_hand__stone_massage_and_facial_spa_named_no_1_in_massage_and_spa_services_c.html category: "Spa & massage" industry: "Beauty & Wellness" segment: "Spa & massage" published: 2026-01-15T12:00:00.000Z modified: 2026-10-31T16:51:29.231Z image: https://imgs.franchising.com/brands/social/handandstonemassages.jpg --- # Hand & Stone Massage And Facial Spa Named No. 1 In Massage and Spa Services Category In Entrepreneur Magazine’s Franchise 500® Ranking **TL;DR:** Hand & Stone Massage and Facial Spa was ranked No. 1 in the massage and spa services category in Entrepreneur Magazine's Franchise 500 ranking. The brand jumped 76 spots in the overall ranking to #219, reflecting its strong unit growth and financial strength. *originally published in Franchising.com on 2026-01-15. [Read the original](https://www.franchising.com/news/20260115_hand__stone_massage_and_facial_spa_named_no_1_in_massage_and_spa_services_c.html).* ## Story For 47 years, The Franchise 500® has been recognized as an invaluable resource for potential franchisees, and placement in the ranking has been a highly sought-after honor within the franchise industry. In the 2026 Franchise 500®, Hand & Stone has ranked No. 1 in the massage and spa services category and made an impressive leap in the overall Franchisee 500® ranking, jumping 76 spots from #295 in 2025 to #219 this year. This jump reflects the brand’s strong unit growth, financial strength and stability, operational and marketing support, and brand power. "For 47 years, the Franchise 500 has been the gold standard for identifying franchise excellence. This year's ranking proves that the best brands don't just survive changing markets; they thrive in them," says Jason Feifer, Entrepreneur magazine's editor in chief. "These 500 companies represent some of the most reliable pathways to business ownership in America, each one vetted through our rigorous analysis of what actually drives franchisee success." In Entrepreneur’s continuing effort to best understand and evaluate the ever-changing franchise marketplace, the company’s 47-year-old ranking formula continues to evolve as well. Each franchise is thoroughly evaluated and given a cumulative score based on an analysis of more than 150 data points in the areas of costs and fees, size and growth, franchisee support, brand strength, and financial strength and stability. The 500 franchises with the highest cumulative scores become the Franchise 500® in ranking order. Over its 47 years in existence, the Franchise 500® has become both a dominant competitive measure for franchisors and a primary research tool for prospective franchisees. Hand & Stone’s position on the ranking is a testament to its strength as a franchise opportunity. To view Hand & Stone in the full ranking, visit www.entrepreneur.com/franchise500. Results can also be seen in the January/February 2026 issue of Entrepreneur, available now on newsstands. Hand & Stone is a more than 600-unit massage and facial spa franchise with a mission to deliver premium spa services to the middle market in a professional, affordable, and convenient manner. Launched in 2004, Hand & Stone now has locations across 38 states and Canada. Each spa features best-in-class massage and skincare treatment. Available for women, men and teens, a wide range of services are tailored to each individual's needs or skin concerns. Hand & Stone facial treatments are performed by licensed estheticians, using top-of-the-line products backed by science including Dermalogica, IMAGE Skincare and ClarityRx Clinical Skin Care. The fastest-growing spa franchise in the country, Hand & Stone has been named No. 1 in the massage and spa services category by Entrepreneur Magazine in 2026, 2023, 2021 and 2020 and was ranked No. 8 on Forbes' Best Franchises to Buy list in the high investment category. Delivering accessible and personalized skincare and massage services, Hand & Stone has over 650+ locations in the US with 1000+ available trade areas to grow in. After 20 years of consecutive growth, we have an average unit volume of $1.35 million! ## Entities - Franchising.com (publication) - Beauty & Wellness (sector) - franchise ranking (topic) - unit growth (topic) - Hand & Stone (company) - Jason Feifer (person) - Entrepreneur magazine (publication) - brand power (topic) - franchise 500 (topic) --- Originally reported by Franchising.com (https://www.franchising.com/news/20260115_hand__stone_massage_and_facial_spa_named_no_1_in_massage_and_spa_services_c.html). Summarized by Burnaze (https://burnaze.com/article/63dd56ce-00ed-4dc7-a179-f3b2c8ba6ecf).