---
title: "Freddy’s Frozen Custard & Steakburgers Set to Open First MLB Ballpark Location inside St. Louis’ Busch Stadium"
url: https://burnaze.com/article/64454a78-0659-4da4-9cdc-6824373d6b29
source: "Franchising.com"
original_url: https://www.franchising.com/news/20230302_freddys_frozen_custard__steakburgers_set_to_open_first_mlb_ballpark_locatio.html
category: "Snacks & dessert"
industry: "Restaurants"
segment: "Snacks & dessert"
topics: ["Development & multi-unit"]
published: 2023-03-02T12:00:00.000Z
modified: 2026-11-01T00:53:26.293Z
image: https://imgs.franchising.com/brands/social/freddysfrozencustard.jpg
---

# Freddy’s Frozen Custard & Steakburgers Set to Open First MLB Ballpark Location inside St. Louis’ Busch Stadium

**TL;DR:** Freddy's Frozen Custard & Steakburgers is opening its first MLB ballpark location inside St. Louis' Busch Stadium. The location will serve a selection of the brand's menu items, including Freddy's Original Double and shoestring fries.

*originally published in Franchising.com on 2023-03-02. [Read the original](https://www.franchising.com/news/20230302_freddys_frozen_custard__steakburgers_set_to_open_first_mlb_ballpark_locatio.html).*

## Story

“At Freddy’s, we strongly believe that being able to put our brand in high-traffic locations like that of Busch Stadium not only gives us an opportunity to attract new audiences but also capture sales,” said Andrew Thengvall, Chief Development Officer at Freddy’s. “Freddy’s is honored to be able to add a concession in Busch Stadium.”

Located within the ballpark’s Budweiser Terrace right field, the Wichita-born concept’s non-traditional location will serve a handful of the brand’s fan-favorite menu items, including Freddy’s Original Double and Bacon Double, as well as Freddy’s famous shoestring fries and cheese curds. With the ability to exist in unique spaces such as ballparks and airports, Freddy’s will offer new and returning guests the opportunity to experience the brand in a convenient setting with its smaller unit design.

“We’re thrilled to partner with Freddy’s Frozen Custard & Steakburgers in bringing quality, craveable food we know our fans will enjoy,” said Vicki Bryant, Cardinals Vice President, Event Services & Merchandising. “With several locations in the St. Louis area, Freddy’s has established a dedicated following in our community, making the brand a natural fit for Busch Stadium.”

Freddy's is one of the fastest-growing burger and frozen custard franchises, offering premium ingredients, world-class support, and an impressive AUV of $2.6M*. Learn more.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- brand expansion (topic)
- Freddy's (company)
- Andrew Thengvall (person)
- non-traditional location (topic)
- Busch Stadium (location)
- mlb ballpark location (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20230302_freddys_frozen_custard__steakburgers_set_to_open_first_mlb_ballpark_locatio.html). Summarized by Burnaze (https://burnaze.com/article/64454a78-0659-4da4-9cdc-6824373d6b29).