---
title: "Main Squeeze Juice Co. Opens First Fort Worth Storefront"
url: https://burnaze.com/article/64500d0b-134b-43c5-8dde-3f2c781f5a83
source: "Franchising.com"
original_url: https://www.franchising.com/news/20210112_main_squeeze_juice_co_opens_first_fort_worth_storefront.html
category: "Beverage & juice"
industry: "Restaurants"
segment: "Beverage & juice"
topics: ["Development & multi-unit"]
published: 2021-01-12T12:00:00.000Z
modified: 2026-11-01T02:32:10.679Z
image: https://images.unsplash.com/photo-1450101499163-c8848c66ca85?w=1600&q=80&auto=format&fit=crop
---

# Main Squeeze Juice Co. Opens First Fort Worth Storefront

**TL;DR:** Main Squeeze Juice Co. has opened its first location in Fort Worth, Texas, offering healthy options and promotions to the community. The company plans to open up to 20 stores in the Dallas-Fort Worth metroplex.

*originally published in Franchising.com on 2021-01-12. [Read the original](https://www.franchising.com/news/20210112_main_squeeze_juice_co_opens_first_fort_worth_storefront.html).*

## Story

To celebrate its grand opening, the new store will be offering promotions including $5 smoothies, juices, and bowls all weekend. Main Squeeze’s mission is to make healthy easier, and the company’s nutritionist-designed, superfood-centric menu does exactly that. It’s gluten-free and vegan menu offers a daily source of plant-based nutrition packed with natural and quick energy.

The upcoming opening is part of a big Texas move for Main Squeeze. The company has already opened eight locations in the Houston area over the past couple of years and has now turned its attention to opening as many as 20 total stores in the Dallas-Fort Worth metroplex.

“In an area defined by its Southern food, tacos and BBQ, it can be hard to eat healthy,” said Jana Simpson, who will own and operate the new retailer with her husband, Steve. “Main Squeeze has a strong philosophy of health and wellness behind them, and we couldn’t be prouder about being a part of this revolution. I think now more than ever people are looking for brands that demonstrate this. We want to give the Fort Worth community something to look forward to, and I think everyone is looking for some good news right now.”

The concept’s proprietary recipes feature nutritionist-designed cold-pressed juices and superfood smoothies, along with one, three, and five-day juice cleanse programs, shots, and acai bowls created from organic and wild-harvested acai berries from the Amazon rainforest in Northeast Brazil.

“Main Squeeze also believes in loving others, animals and the ground beneath us - we're passionate about offering a 100% plant-powered menu, protecting the environment through biodegradable and recyclable packaging and seeking to change the lives of those looking for a healthier and more convenient way of fulfilling their nutritional goals one cold-pressed juice, açaì bowl or smoothie at a time,” added Steve.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- franchise growth (topic)
- houston (location)
- store opening (topic)
- texas expansion (topic)
- Fort Worth (location)
- Main Squeeze Juice Co. (company)
- healthy menu (topic)
- Dallas-Fort Worth Metroplex (location)
- Amazon Rainforest (location)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20210112_main_squeeze_juice_co_opens_first_fort_worth_storefront.html). Summarized by Burnaze (https://burnaze.com/article/64500d0b-134b-43c5-8dde-3f2c781f5a83).