---
title: "TechCrunch: Now You Can Buy TV Ads Through Google’s DoubleClick"
url: https://burnaze.com/article/648447b3-eb6f-435e-883e-1d7d6042bd99
source: "1851 Franchise"
original_url: https://1851franchise.com/techcrunch-now-you-can-buy-tv-ads-through-googles-doubleclick-11917
category: "Technology"
topics: ["Technology"]
published: 2017-04-24T17:12:03.000Z
modified: 2026-11-01T02:34:20.985Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/c06ff3e9ec761940f67d9a5db58051914013.jpg
---

# TechCrunch: Now You Can Buy TV Ads Through Google’s DoubleClick

**TL;DR:** Google's DoubleClick Bid Manager now allows advertisers to buy traditional TV advertising. Advertisers can manage online and TV ad campaigns in the same place.

*originally published in 1851 Franchise on 2017-04-24. [Read the original](https://1851franchise.com/techcrunch-now-you-can-buy-tv-ads-through-googles-doubleclick-11917).*

## Story

Google has made another announcement that will affect advertisers. According to a recent TechCrunch article, advertisers can now buy traditional TV advertising through the DoubleClick Bid Manager. Now managing online and TV ad campaigns can be done in the same place.

“Historically, TV and digital advertising have been bought and measured through different systems and currencies,” Google writes. “By adding traditional TV buying into DoubleClick Bid Manager, we are taking the first step towards allowing advertisers and agencies to manage their video campaigns across digital and linear TV, in a more efficient and effective way.”

## Entities

- 1851 Franchise (publication)
- General (sector)
- Google (company)
- online advertising (topic)
- tv advertising (topic)
- ad management (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/techcrunch-now-you-can-buy-tv-ads-through-googles-doubleclick-11917). Summarized by Burnaze (https://burnaze.com/article/648447b3-eb6f-435e-883e-1d7d6042bd99).