---
title: "CNBC: Amazon Hints at One of Its Best-Kept Secrets: How Many Prime Members It Has"
url: https://burnaze.com/article/64b7e8e4-bada-461f-967e-2661f6e54a07
source: "1851 Franchise"
original_url: https://1851franchise.com/cnbc-amazon-hints-at-one-of-its-best-kept-secrets-how-many-prime-members-it-has-10458
category: "Technology"
topics: ["Technology"]
published: 2017-02-17T18:13:01.000Z
modified: 2026-11-01T02:34:34.095Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/999b74f6262686c9f86214dcc222da2c9603.jpg
---

# CNBC: Amazon Hints at One of Its Best-Kept Secrets: How Many Prime Members It Has

**TL;DR:** Amazon has hinted at its number of Prime members, with an estimated 65 million memberships based on revenue generated by retail subscription services. The company generated $6.4 billion in revenue related to its retail subscription services.

*originally published in 1851 Franchise on 2017-02-17. [Read the original](https://1851franchise.com/cnbc-amazon-hints-at-one-of-its-best-kept-secrets-how-many-prime-members-it-has-10458).*

## Story

Amazon Prime has been poised for the past couple years to take over in many industries, from its streaming services to its interactive technology to its two-day shipping, many of which have further set industry standards across the board. But one thing the company has long done is keeping information about its number of Prime members close to the vest.

According to Amazon’s filing with the Securities and Exchange Commission last week, the company said it generated $6.4 billion in revenue related to its retail subscription services. Robert Drbul, an analyst at Guggenheim Securities, estimated that shakes out to about 65 million Prime memberships. This estimation, however, needs room for give and take, given that Amazon offers a number of Prime membership options, such as month-to-month versus annual memberships and payments.

## Entities

- 1851 Franchise (publication)
- General (sector)
- Amazon (company)
- U.S. Securities and Exchange Commission (regulator)
- Guggenheim Securities (company)
- prime membership (topic)
- retail subscription services (topic)
- revenue estimation (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/cnbc-amazon-hints-at-one-of-its-best-kept-secrets-how-many-prime-members-it-has-10458). Summarized by Burnaze (https://burnaze.com/article/64b7e8e4-bada-461f-967e-2661f6e54a07).