---
title: "Cannabis Drives Beverage Innovation for 2019"
url: https://burnaze.com/article/662dfa3f-20c8-4778-ac31-14f2e6187f92
source: "1851 Franchise"
original_url: https://1851franchise.com/cannabis-drives-beverage-innovation-for-2019-2708801
category: "General"
published: 2019-01-07T22:17:01.000Z
modified: 2026-11-01T02:32:45.176Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/a47d38a470de1321382ed83062f89f197152.jpg
---

# Cannabis Drives Beverage Innovation for 2019

**TL;DR:** Some brands are considering cannabis-infused beverages as cultural acceptance of cannabis grows in the U.S. and Canada. Constellation Brands invested $4 billion in Canopy Growth Corp. to prepare for the cannabis beverage industry.

*originally published in 1851 Franchise on 2019-01-07. [Read the original](https://1851franchise.com/cannabis-drives-beverage-innovation-for-2019-2708801).*

## Story

As cultural acceptance of cannabis grows in the U.S. and Canada, legalization of marijuana looms as an ever likelier prospect. According to an article in Smartbrief, some brands hoping to be first to market are starting to consider cannabis-infused beverages.

“Among the biggest investments into the cannabis beverage industry was Constellation Brands’ $4 billion investment in Canopy Growth Corp., which is expected to take effect this fall,” according to the article. Molson Coors “is also working on a portfolio of cannabis-infused beverages in preparation for Canada’s legalization. The firm known for its beer offerings projects that the cannabis drinks industry could hit $3 billion in Canada,” the article said.

Some products containing cannabis have already hit the global market, the article said, including “Winabis, which combines cannabis (without the THC) with wine.” Rebel Coast in California sells a “cannabis-infused wine” with no alcohol, and “Blue Moon Belgian Wheat founder Keith Villa is creating a nonalcoholic beer that includes five milligrams of THC as part of his new venture, CERIA Brewing,” the article said.

Some companies that haven’t yet taken the plunge into more heady offerings are still open to considering the move: “Anheuser-Busch InBev has invested $50 million as part of a partnership with medical cannabis firm Tilray to study cannabidiol- and THC-infused nonalcoholic drinks,” according to the article.

## Entities

- 1851 Franchise (publication)
- General (sector)
- beverage innovation (topic)
- cannabis legalization (topic)
- cannabis beverages (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/cannabis-drives-beverage-innovation-for-2019-2708801). Summarized by Burnaze (https://burnaze.com/article/662dfa3f-20c8-4778-ac31-14f2e6187f92).