---
title: "Senior Housing Operator Omni Lifestyle Living Buys Midtown Marriott for $40M"
url: https://burnaze.com/article/663b0ded-6392-4bb9-9b3d-153321ac9cfc
source: "Commercial Observer"
original_url: https://commercialobserver.com/2026/06/senior-housing-omni-lifestyle-living-buys-midtown-marriott/
author: "Mark Hallum"
category: "Senior Care"
industry: "Senior Care"
published: 2026-06-08T21:20:54.000Z
modified: 2026-10-31T13:16:31.909Z
image: https://commercialobserver.com/wp-content/uploads/sites/3/2026/06/21-W-37th-St-Fairfield-Inn-GettyImages-1255765834-WEB.jpg?quality=80&w=1200
---

# Senior Housing Operator Omni Lifestyle Living Buys Midtown Marriott for $40M

**TL;DR:** Omni Lifestyle Living, an Ohio-based senior living provider, acquired a Manhattan Marriott hotel for $39.9 million as part of its strategy to convert hotels into assisted living facilities. The company secured $37.3 million in loans from Wells Fargo for the acquisition.

*By Mark Hallum, originally published in Commercial Observer on 2026-06-08. [Read the original](https://commercialobserver.com/2026/06/senior-housing-omni-lifestyle-living-buys-midtown-marriott/).*

## Key facts

- Omni Lifestyle Living bought a Marriott hotel for $39.9M
- The company has 10 existing assets under management
- Omni secured $37.3M in loans from Wells Fargo

## Story

An Ohio-based senior living provider has purchased a **Marriott** hotel in Midtown.

An entity tied to **Omni** **Lifestyle Living** acquired **21 West 37th Street** — home to the **Fairfield by Marriott Inn & Suites New York Manhattan** hotel — for $39.9 million from **Jeffrey Lam**’s **Lam Generation**, which originally bought the property in 2007 for an unknown amount, according to property records made public Monday.

Omni, which used the limited liability corporation **Big Apple W 37th**, appears to specialize in converting hotels into assisted senior living facilities across Ohio, Michigan and New York. The company has 10 existing assets under management and eight in the planning phase, according to its website.

## Company background

Two of those new facilities will be in Clarence, N.Y., but nothing is listed on Omni’s website that mentions a Manhattan location in the works.

The three-star, 92-room hotel still appears to be in operation and accepting bookings.

Lam, founder and CEO of Lam Generation, signed the deed for the seller, while it’s unclear who signed for the buyer. It’s also unclear who brokered the deal. Omni did not immediately respond to a request for comment, while Lam Generation could not be reached for comment.

## Similar deals

In February 2025, **Manga Hotels** bought a 160-room hotel at **54 Watts Street** in Tribeca, known as **SoHo 54 Hotel**, from Lam Generation for $56 million.

In 2020, Lam Generation purchased **55-59 Chrystie Street** from **CTW Realty** out of bankruptcy for $28.6 million, the same building used as the address for the LLC tied to its ownership of 21 West 37th Street.

## Financing details

The senior living operator, which has 3,030 units under its care, secured $37.3 million in loans from **Wells Fargo** for the acquisition, according to mortgage filings with the **New York City Department of Finance**.

Omni has been in existence for about 40 years and has developed and managed over $4 billion in real estate, and lists up to $100 million in private equity assets under management.

## Entities

- Senior Care (sector)
- private equity (topic)
- Commercial Observer (publication)
- senior living (topic)
- Marriott (company)
- Wells Fargo (company)
- Mark Hallum (person)
- financing (topic)
- real estate acquisition (topic)
- hotel conversion (topic)
- New York City Department of Finance (regulator)
- Omni Lifestyle Living (company)

---
Originally reported by Mark Hallum, Commercial Observer (https://commercialobserver.com/2026/06/senior-housing-omni-lifestyle-living-buys-midtown-marriott/). Summarized by Burnaze (https://burnaze.com/article/663b0ded-6392-4bb9-9b3d-153321ac9cfc).