---
title: "VIDEO: How Did You Become a Multi-Unit Franchisee, and What is Impacting Your Business?"
url: https://burnaze.com/article/6642e99f-99ff-42a0-aa6d-7546d9e5291c
source: "Franchising.com"
original_url: https://www.franchising.com/articles/20260820_video_how_did_you_become_a_multiunit_franchisee_and_what_is_impacting_y.html
author: "Kevin Behan"
category: "Franchise Industry"
industry: "Franchise Industry"
topics: ["Development & multi-unit"]
published: 2026-08-20T09:00:00.000Z
modified: 2026-10-31T14:57:24.777Z
image: https://imgs.franchising.com/art/articles/10716_plate.jpg
---

# VIDEO: How Did You Become a Multi-Unit Franchisee, and What is Impacting Your Business?

**TL;DR:** Franchise Update asked several franchisees about their journey to becoming multi-unit owners, with two describing their paths as unique after purchasing their first location one year before the pandemic. The franchisees cited changing customer habits and strong competition as having a big impact on their business today.

*By Kevin Behan, originally published in Franchising.com on 2026-08-20. [Read the original](https://www.franchising.com/articles/20260820_video_how_did_you_become_a_multiunit_franchisee_and_what_is_impacting_y.html).*

## Story

Making the transition from owning a single location to operating multiple units is a big step to take, and every owner has a unique story of how they got there. In some cases, the process can happen very quickly, while other times it is a steady build over many years. Franchise Update asked several franchisees about their journey to becoming multi-unit owners.

Two franchisees described their paths to growth as “unique” after purchasing their first location one year before the pandemic. One owner expanded as demand for their essential service boomed, while the other focused on turning around struggling units. We also asked the same franchisees what’s having the biggest impact on their business today.

Two franchisees cited the changing habits of their customers. Whether those changes are influenced by the economy or increased competition, it is important for owners to get ahead of those new patterns and offer customers superior value and service. With competition remaining strong, franchisees must find new ways to attract customers, and AI will play an increasingly important role in those efforts.

## Entities

- Franchising.com (publication)
- Multi-Unit (sector)
- Kevin Behan (person)
- ai technology (topic)
- multi-unit expansion (topic)
- competition (topic)
- Franchise Update (publication)
- customer habits (topic)

---
Originally reported by Kevin Behan, Franchising.com (https://www.franchising.com/articles/20260820_video_how_did_you_become_a_multiunit_franchisee_and_what_is_impacting_y.html). Summarized by Burnaze (https://burnaze.com/article/6642e99f-99ff-42a0-aa6d-7546d9e5291c).