---
title: "What Fitness Operators Need to Know About M&A in Today’s Landscape"
url: https://burnaze.com/article/665f1ffb-9fe6-4b8e-8208-709f74524f68
source: "Athletech News"
original_url: https://athletechnews.com/what-fitness-operators-need-to-know-about-mergers-and-acquisitions-atn-innovation-summit/
author: "Collin Helwig"
category: "Franchise Industry"
industry: "Franchise Industry"
topics: ["Finance & M&A"]
published: 2026-07-07T15:39:51.000Z
modified: 2026-07-07T15:45:30.779Z
image: https://athletechnews.com/wp-content/uploads/2026/07/KMJ_3690-scaled.webp
---

# What Fitness Operators Need to Know About M&A in Today’s Landscape

**TL;DR:** Industry experts Pete Moore and Brian Smith analyze the current state of M&A valuations and capital flows in the fitness and wellness franchise sectors. The article discusses the state of M&A in the fitness industry, with experts providing insights on capital flows and investment trends.

*By Collin Helwig, originally published in Athletech News on 2026-07-07. [Read the original](https://athletechnews.com/what-fitness-operators-need-to-know-about-mergers-and-acquisitions-atn-innovation-summit/).*

## Story

Press esc to close× | | | | | --- | --- | --- | | | | | | --- | --- | | | × | | search | | Custom Search | | | | --- | --- | | | Sort by Relevance Date | Finance What Fitness Operators Need to Know About M&A in Today’s Landscape Collin Helwig July 7, 2026 - Share on Facebook - Share on Twitter - Share via Email Pete Moore (left) and Brian Smith (credit Kate Jones Photo) Pete Moore and Brian Smith broke down the state of M&A valuations and capital flows in fitness and wellness — or, as Moore calls it,… Membership Required This article is for ATN Pro members only. ATN Pro members get: - Unlimited access to Athletech News articles - Exclusive access to ATN Pro-level reporting - Discounts to ATN the Innovation Summit - VIP access to community events - Exclusive email newsletters Subscribe Now Already a member? Log in Already a member?

Log in here Tags: Acquisition Alert ATN Innovation Summit ATN Pro Gyms Integrity Square More in Finance View More - [](https://athletechnews.com/vaura-pilates-expands-to-indonesia-eyes-more-us-openings/) Vaura Pilates Expands to Indonesia, Eyes More US Openings - [](https://athletechnews.com/discover-strength-adds-new-locations-tops-40-studios/) Discover Strength Adds New Locations, Tops 40 Studios - [](https://athletechnews.

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## Entities

- Athletech News (publication)
- fitness industry (topic)
- Finance (sector)
- Collin Helwig (person)
- Discover Strength (company)
- Vaura Pilates (company)
- Brian Smith (person)
- ma activity (topic)
- investment trends (topic)
- Pete Moore (person)
- Omnigym (company)
- capital flows (topic)

---
Originally reported by Collin Helwig, Athletech News (https://athletechnews.com/what-fitness-operators-need-to-know-about-mergers-and-acquisitions-atn-innovation-summit/). Summarized by Burnaze (https://burnaze.com/article/665f1ffb-9fe6-4b8e-8208-709f74524f68).