---
title: "Adweek: YouTube Rolls Out New Initiative to Help Small Businesses Make Better Video Ads"
url: https://burnaze.com/article/66917573-3efb-4bf1-b434-cccd7d4c8631
source: "1851 Franchise"
original_url: https://1851franchise.com/adweek-youtube-rolls-out-new-initiative-to-help-small-businesses-make-better-video-ads-4949
category: "Technology"
topics: ["Technology"]
published: 2016-06-16T17:12:00.000Z
modified: 2026-11-01T13:25:07.262Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/7c6d4c1af3638ce923c4b0640281d28d657160616091241.jpg
---

# Adweek: YouTube Rolls Out New Initiative to Help Small Businesses Make Better Video Ads

**TL;DR:** YouTube launches a new initiative to help small businesses create better video ads with a free app and templates. Google is launching three ways for SMBs to create video ads for YouTube that are—at least for the most part—free.

*originally published in 1851 Franchise on 2016-06-16. [Read the original](https://1851franchise.com/adweek-youtube-rolls-out-new-initiative-to-help-small-businesses-make-better-video-ads-4949).*

## Story

Today, Google is launching three ways for SMBs to create video ads for YouTube that are—at least for the most part—free. With a new app called YouTube Director, the video juggernaut is helping businesses with little or no marketing budget create commercials on their own. The app includes a number of templates, music and editing tools and is free to use.

According to Diya Jolly, Google's director of product management, the biggest struggle smaller businesses face on YouTube is the lack of quality of their videos.

"The reason we did this is because we believe, obviously, that video is becoming a more and more important medium on the internet," Jolly said in an interview. "And today what we see is we have a lot of big brands being able to advertise on video because they have the resources for a video campaign, and while we have SMBs, we see that the quality of the video isn't as high."

## Entities

- 1851 Franchise (publication)
- General (sector)
- Google (company)
- small businesses (topic)
- marketing tools (topic)
- video ads (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/adweek-youtube-rolls-out-new-initiative-to-help-small-businesses-make-better-video-ads-4949). Summarized by Burnaze (https://burnaze.com/article/66917573-3efb-4bf1-b434-cccd7d4c8631).