---
title: "Color-Changing ICEE Cups"
url: https://burnaze.com/article/66d8ffd6-8b39-4156-a789-18424a60de9c
source: "CStore Decisions"
original_url: https://cstoredecisions.com/color-changing-icee-cups/
author: "Emily Boes"
category: "Retail"
industry: "Retail"
published: 2026-07-06T20:54:31.000Z
modified: 2026-10-31T13:16:42.997Z
image: https://cstoredecisions.com/wp-content/uploads/2026/07/icee-cups.jpg
---

# Color-Changing ICEE Cups

**TL;DR:** ICEE is launching a patriotic promotion with color-changing cups that offer a chance to win prizes and experiences. The cups will be available at convenience stores, entertainment venues, and retailers nationwide, including Six Flags.

*By Emily Boes, originally published in CStore Decisions on 2026-07-06. [Read the original](https://cstoredecisions.com/color-changing-icee-cups/).*

## Story

16, ICEE is rolling out custom, color-changing cups that are not only patriotic, but also unlock the chance to win prizes and experiences all summer long. To participate, fans can scan the QR code on limited-edition ICEE cups to enter weekly drawings. Winners will be selected every weekend for instant prizes and giveaways, building toward the grand prize: a curated “trip of a lifetime,” courtesy of Coca-Cola.

ICEE’s color-changing cups will be available at convenience stores, entertainment venues and retailers nationwide, including Six Flags.

## Entities

- Retail (sector)
- product launch (topic)
- CStore Decisions (publication)
- Coke (company)
- retail partnership (topic)
- Emily Boes (person)
- promotional campaign (topic)
- ICEE (company)
- Six Flags (company)

---
Originally reported by Emily Boes, CStore Decisions (https://cstoredecisions.com/color-changing-icee-cups/). Summarized by Burnaze (https://burnaze.com/article/66d8ffd6-8b39-4156-a789-18424a60de9c).