---
title: "Perspire Sauna Studio Strengthens California Roots with New Deal Signing in San Jose"
url: https://burnaze.com/article/66daf12a-9e3f-4d76-839a-3535ac45f889
source: "Franchising.com"
original_url: https://www.franchising.com/news/20250417_perspire_sauna_studio_strengthens_california_roots_with_new_deal_signing_in.html
category: "Recovery"
industry: "Fitness"
segment: "Recovery"
published: 2025-04-17T12:00:00.000Z
modified: 2026-10-31T17:56:08.048Z
image: https://images.unsplash.com/photo-1524749292158-7540c2494485?w=1600&q=80&auto=format&fit=crop
---

# Perspire Sauna Studio Strengthens California Roots with New Deal Signing in San Jose

**TL;DR:** Perspire Sauna Studio signs a new deal in San Jose, California, as part of its growth in the state. The company, founded by Lee Braun in 2010, has awarded over 200 franchise licenses and has more than 80 open studios across the US.

*originally published in Franchising.com on 2025-04-17. [Read the original](https://www.franchising.com/news/20250417_perspire_sauna_studio_strengthens_california_roots_with_new_deal_signing_in.html).*

## Story

“California has always been a core part of Perspire’s growth, and we’re excited to bring our wellness experience to even more communities across our home state,” said Perspire Sauna Studio Founder and CEO Lee Braun. “This new Almaden studio reflects the growing demand for self-care and relaxation, and we’re thrilled to welcome passionate franchise partners who share our vision for making infrared sauna therapy more accessible.”

After heading UX design at a Fortune 500 biomedical company, the wife began exploring entrepreneurship in the wellness space and discovered franchising as the perfect path to bring her vision to life. She cited Perspire’s sanctuary-type atmosphere for members – especially mothers – to take time for themselves to recharge and prioritize their well-being as the main driving point that drew her to the brand.

Perspire Sauna Studio has taken an active role in advancing the research behind infrared sauna and red-light therapy’s full range of health capabilities, which has proven a significant selling point for those looking to get involved with an impactful brand that’s making holistic health more widely accepted, accessible, and comprehensive than ever. Benefits of regular infrared sauna and red-light therapy use include:

Perspire Sauna Studio is the fastest-growing infrared sauna and red-light therapy franchise in the U.S. The science-based, technology-driven wellness company provides guests a modern-day experience to a centuries-old practice through elevated infrared (IR) sauna and red-light therapy (RLT).

The brand was established in 2010 by Founder and CEO Lee Braun, to expand into major markets throughout the U.S. and further instill its vision to make the world a healthier place by making wellness more accessible to all.

The company has awarded over 200 franchise licenses, with more than 80 open studios around the U.S.

## Entities

- Franchising.com (publication)
- unit expansion (topic)
- franchise growth (topic)
- Beauty & Wellness (sector)
- California (location)
- wellness industry (topic)
- Perspire Sauna Studio (company)
- Lee Braun (person)
- San Jose, California (location)

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Originally reported by Franchising.com (https://www.franchising.com/news/20250417_perspire_sauna_studio_strengthens_california_roots_with_new_deal_signing_in.html). Summarized by Burnaze (https://burnaze.com/article/66daf12a-9e3f-4d76-839a-3535ac45f889).