---
title: "Sotheby's International Realty to Open its First Office in South Korea as Market is Poised for Luxury Real Estate Growth"
url: https://burnaze.com/article/67839ec6-d04c-4a5d-9e4e-93ec64cce4a6
source: "Franchising.com"
original_url: https://www.franchising.com/news/20201230_sotheby39s_international_realty_to_open_its_first_office_in_south_korea_as_.html
category: "Real estate"
industry: "Business Services"
segment: "Real estate"
topics: ["Development & multi-unit"]
published: 2020-12-30T12:00:00.000Z
modified: 2026-11-01T02:32:20.439Z
image: https://images.unsplash.com/photo-1460574283810-2aab119d8511?w=1600&q=80&auto=format&fit=crop
---

# Sotheby's International Realty to Open its First Office in South Korea as Market is Poised for Luxury Real Estate Growth

**TL;DR:** Sotheby's International Realty has expanded its presence in Eastern Asia by opening its first office in South Korea, bringing its total regional offices to 18. The new office, Korea Sotheby's International Realty, is led by Chair Dr. Lei Wang and Co-Chair Tiffany Park.

*originally published in Franchising.com on 2020-12-30. [Read the original](https://www.franchising.com/news/20201230_sotheby39s_international_realty_to_open_its_first_office_in_south_korea_as_.html).*

## Key facts

- Sotheby's International Realty expands to South Korea
- Korea Sotheby's International Realty led by Dr. Lei Wang and Tiffany Park
- 23,000 affiliated sales associates in 72 countries

## Story

## New office details

Korea Sotheby's International Realty is led by Chair, Dr. Lei Wang, and Co-Chair, Tiffany Park, who bring 35 years of real estate experience to the company. Korea Sotheby's International Realty is headquartered in the capital city of Seoul and will serve the residential markets of Seoul, Gyeonggi-do, and the surrounding areas.

"South Korea's economic strength and geographical advantage as a peninsular country greatly appeal to global investors and luxury buyers," said Philip White, president and CEO, Sotheby's International Realty. "The market is seeing a significant rise in luxury real estate and high-rise developments, making it a prime location for expansion. Dr. Wang and his team have a strong understanding of the local market and we are proud to have Korea Sotheby's International Realty as our affiliate in South Korea."

## Market growth prospects

"From a global perspective, we are seeing interest from investors in China, Japan, and the United States, in addition to an increased demand from local luxury buyers," said Dr. Wang. "Aligning our company with Sotheby's International Realty enables us to capitalize on our shared vision of artfully uniting extraordinary properties with extraordinary lives and will permit us to showcase our listings on an international scale."

Korea Sotheby's International Realty has experience working with investors, luxury buyers, and developers with plans to work alongside luxury hotel brands to develop residential resale in the market. The company is actively involved in the local community participating in various art and educational initiatives.

The Sotheby's International Realty® network currently has more than 23,000 affiliated independent sales associates located in approximately 1,000 offices in 72 countries and territories worldwide. Korea Sotheby's International Realty listings are marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the firm's brokers and clients will benefit from an association with the Sotheby's auction house and worldwide Sotheby's International Realty marketing programs. Each office is independently owned and operated.

## Entities

- Franchising.com (publication)
- Business Services (sector)
- market expansion (topic)
- international growth (topic)
- South Korea (location)
- luxury real estate (topic)
- new office opening (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20201230_sotheby39s_international_realty_to_open_its_first_office_in_south_korea_as_.html). Summarized by Burnaze (https://burnaze.com/article/67839ec6-d04c-4a5d-9e4e-93ec64cce4a6).