---
title: "Consumer Marketing News, Views, and Reviews: February 22, 2023"
url: https://burnaze.com/article/688cfa2b-41c8-421a-b33e-2ba4b255e1b9
source: "Franchising.com"
original_url: https://www.franchising.com/articles/consumer_marketing_news_views_and_reviews_february_21_2023.html
author: "Eddy Goldberg"
category: "General"
topics: ["Marketing"]
published: 2023-02-22T09:00:00.000Z
modified: 2026-11-01T00:53:46.235Z
image: https://imgs.franchising.com/art/articles/7410_plate.jpg
---

# Consumer Marketing News, Views, and Reviews: February 22, 2023

**TL;DR:** Marketers are trying to keep up with changing consumer behavior since Covid arrived. Deloitte's 2023 Retail Industry Outlook is available as a free download.

*By Eddy Goldberg, originally published in Franchising.com on 2023-02-22. [Read the original](https://www.franchising.com/articles/consumer_marketing_news_views_and_reviews_february_21_2023.html).*

## Story

Marketers have been scratching their heads for 3 years now since Covid arrived, trying to keep up with changing consumer behavior. Even the weather is uncertain: In the U.S.

, January 2023 was the 6th warmest on record (or 7th depending on who you ask). It also clocked in as the 3rd wettest, all in the midst of ongoing droughts. Count your blessings, consumer marketers: You’re not in the weather forecasting business!

But you still must make decisions amidst uncertainty, planning a budget each year to hit a moving target, no matter which way the wind blows… and tack and jibe accordingly to reach your goals. So, if you have news items, trends, reports, or studies you think will be useful to franchise consumer experience marketers as they toss and turn in 2023, please forward them our way! Deloitte’s 2023 Retail Industry Outlook Available as a Free Download 9 Post-Covid Marketing Trends To Watch in 2023 Why the Metaverse Will Matter for Customer Experience More Marketers Experimenting with AR/VR & AI as the Tech Becomes More Accessible How Retailers Can Capitalize on the 5 Types of Shoppers 5 Brick-and-Mortar Retail Trends for 2023 from Placer.

## Entities

- Franchising.com (publication)
- General (sector)
- Eddy Goldberg (person)
- consumer behavior (topic)
- Deloitte (company)
- marketing trends (topic)
- retail industry (topic)

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Originally reported by Eddy Goldberg, Franchising.com (https://www.franchising.com/articles/consumer_marketing_news_views_and_reviews_february_21_2023.html). Summarized by Burnaze (https://burnaze.com/article/688cfa2b-41c8-421a-b33e-2ba4b255e1b9).