---
title: "TechCrunch: Amazon Debuts AmazonFresh Pickup, Drive-up Groceries Delivered to Your Trunk"
url: https://burnaze.com/article/68b1d243-96fe-4f05-9aa9-c9f2ebfb34ea
source: "1851 Franchise"
original_url: https://1851franchise.com/techcrunch-amazon-debuts-amazonfresh-pickup-drive-up-groceries-delivered-to-your-trunk-11411
category: "Grocery"
industry: "Retail"
segment: "Grocery"
topics: ["Technology","Development & multi-unit"]
published: 2017-03-28T15:10:49.000Z
modified: 2026-11-01T02:10:46.906Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/5d842ad168200ce780ab9e01394087cc1893.jpg
---

# TechCrunch: Amazon Debuts AmazonFresh Pickup, Drive-up Groceries Delivered to Your Trunk

**TL;DR:** Amazon debuts AmazonFresh Pickup, a service that delivers groceries to customers' cars. Prime members can shop online, reserve a time to pick up the groceries and have them loaded into their car at the store.

*originally published in 1851 Franchise on 2017-03-28. [Read the original](https://1851franchise.com/techcrunch-amazon-debuts-amazonfresh-pickup-drive-up-groceries-delivered-to-your-trunk-11411).*

## Story

Have you ever wanted groceries delivered straight to your car’s trunk? Great news for you then, kind of. AmazonFresh launched Tuesday in beta mode for Amazon employees who live near Seattle.

Prime members can shop online, reserve a time to pick up the groceries and have them loaded into their car at the store. Customers will be able to buy meats, produce, bread and dairy.

Prime members get free, unlimited pick-up orders, and AmazonFresh members can have orders ready as soon as 15 minutes after they are placed. There’s no minimum order.

## Entities

- 1851 Franchise (publication)
- Retail (sector)
- Amazon (company)
- Seattle (location)
- grocery delivery (topic)
- pickup service (topic)
- amazonfresh (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/techcrunch-amazon-debuts-amazonfresh-pickup-drive-up-groceries-delivered-to-your-trunk-11411). Summarized by Burnaze (https://burnaze.com/article/68b1d243-96fe-4f05-9aa9-c9f2ebfb34ea).