---
title: "QSR Magazine: Amid Inflation, Restaurants Work to Guard Value Proposition"
url: https://burnaze.com/article/690cda66-9e02-43a5-85b4-d6f3b5216fa5
source: "1851 Franchise"
original_url: https://1851franchise.com/qsr-magazine-amid-inflation-restaurants-work-to-guard-value-proposition-2720071
category: "QSR"
industry: "Restaurants"
segment: "QSR"
topics: ["Operations"]
published: 2022-10-18T21:16:07.000Z
modified: 2026-11-01T02:10:32.313Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/4466a3c41b2edc532c3ae6e1f56b3c081332.jpg
---

# QSR Magazine: Amid Inflation, Restaurants Work to Guard Value Proposition

**TL;DR:** Atomic Wings aims to keep customers satisfied despite increased costs by ensuring meals are fulfilling and value-added. The brand's CEO, Zack Omar, discussed how Atomic Wings controls pricing and maintains its value proposition in an interview with QSR Magazine.

*originally published in 1851 Franchise on 2022-10-18. [Read the original](https://1851franchise.com/qsr-magazine-amid-inflation-restaurants-work-to-guard-value-proposition-2720071).*

## Story

Between supply chain logistics, labor shortages, and fuel increases, costs have gone up. At every level, from customers to CEOs to individual franchisee owners, people have been feeling the pressure of increased prices. One brand dealing with these costs is Atomic Wings, and in an interview with QSR Magazine, CEO Zack Omar discussed how Atomic Wings aims to keep customers satisfied.

One of the most successful means of controlling pricing has been ensuring the meal is fulfilling for the customer. “We can sell that as a combo for less than $10, and it's a filling meal,” said Omar. “You won’t sit there and say, ‘I wish I had more.’”

Atomic Wings is inherently a value-added product, especially given its commitment to quality ingredients. Passing the cost of inflation onto the customer would remove their inherent value. “We try to eat that [cost] as much as possible and, like I said, come up with innovative ways to stay price friendly,” said Omar.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- menu pricing (topic)
- QSR Magazine (publication)
- inflation (topic)
- Atomic Wings (company)
- value proposition (topic)
- supply chain logistics (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/qsr-magazine-amid-inflation-restaurants-work-to-guard-value-proposition-2720071). Summarized by Burnaze (https://burnaze.com/article/690cda66-9e02-43a5-85b4-d6f3b5216fa5).